How you sell sells!


Hi Friends! With the growth of con­sump­tion across all the classes, thanks to the de­moc­ra­ti­za­tion of many prod­ucts and ser­vices, fea­tures like range and con­ve­nience in ‘what you sell’ have be­come the new hy­giene ex­pec­ta­tions of new age con­sumers. Re­tail­ers and brands have now started in­vest­ing and in­no­vat­ing in ‘how you sell’ to ac­quire and re­tain their cus­tomers to grow sales. This means the art of de­liv­er­ing ‘re­tail experience’ is of­fi­cially back with a bang! Tech­nol­ogy plays an important role in

fa­cil­i­tat­ing this trend. We present stories from di­verse for­mats like well­ness, in­fant fashion, depart­ment stores etc. that tes­tify the need for de­liv­er­ing fo­cussed experience in the buy­ing process to be suc­cess­ful.

The In­dian fea­ture presents the pi­o­neer in Depart­ment Stores in In­dia in a can­did chat with their CEO who re­veals some of their key ini­tia­tives that have helped them to ‘start­ing some­thing new’ to de­liver experience to this cus­tomer. In the In­ter­na­tional de­sign sec­tion read about how UK re­tailer Ma­mas & Pa­pas reimag­ined their store con­cept and de­sign to de­liver su­pe­rior ser­vice to their core cus­tomer base of tech-savvy and experience driven 2835 year olds. In In­dian De­sign read about how Nau­tica reimag­ines its store of­fer­ings to bring in the City, style and the sea in the store and prod­uct experience. The in­ter­na­tional VM sec­tion fea­tures the very fa­mous Sel­fridges win­dow for this sea­son that show­case a se­ries of stun­ning win­dows in their cam­paign called

‘Bright New Things 2016’ that evan­ge­lize sus­tain­abil­ity in the fashion in­dus­try. This VM&RD brings the fo­cus onto the sig­nage in­dus­try in a spe­cial sec­tion where you can read about what brand and re­tail­ers are look­ing for in sig­nage tech­nol­ogy to­day to en­hance the shop­ping experience of their cus­tomers in-store. Lots more ex­cit­ing stories on In­ter­na­tional and In­dian store de­sign and visual mer­chan­dis­ing topped off with some hu­mour from the re­tail world. Happy read­ing! We would greatly ap­pre­ci­ate your feed­back on mar­ket­ing@vj­me­di­a­ Also we would love you to like and join us in our new Face­book page at https://www.face­ vm­rdIn­store


Suren­der Gnanao­livu

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