How you sell sells!
Hi Friends! With the growth of consumption across all the classes, thanks to the democratization of many products and services, features like range and convenience in ‘what you sell’ have become the new hygiene expectations of new age consumers. Retailers and brands have now started investing and innovating in ‘how you sell’ to acquire and retain their customers to grow sales. This means the art of delivering ‘retail experience’ is officially back with a bang! Technology plays an important role in
facilitating this trend. We present stories from diverse formats like wellness, infant fashion, department stores etc. that testify the need for delivering focussed experience in the buying process to be successful.
The Indian feature presents the pioneer in Department Stores in India in a candid chat with their CEO who reveals some of their key initiatives that have helped them to ‘starting something new’ to deliver experience to this customer. In the International design section read about how UK retailer Mamas & Papas reimagined their store concept and design to deliver superior service to their core customer base of tech-savvy and experience driven 2835 year olds. In Indian Design read about how Nautica reimagines its store offerings to bring in the City, style and the sea in the store and product experience. The international VM section features the very famous Selfridges window for this season that showcase a series of stunning windows in their campaign called
‘Bright New Things 2016’ that evangelize sustainability in the fashion industry. This VM&RD brings the focus onto the signage industry in a special section where you can read about what brand and retailers are looking for in signage technology today to enhance the shopping experience of their customers in-store. Lots more exciting stories on International and Indian store design and visual merchandising topped off with some humour from the retail world. Happy reading! We would greatly appreciate your feedback on firstname.lastname@example.org. Also we would love you to like and join us in our new Facebook page at https://www.facebook.com/ vmrdInstore