Bank­ing on Brick ‘n’ mor­tar!

VM&RD - - NEWS -

Hi Friends!

Thanks to the com­bined push of the Brick-and-mor­tar and the on­line store con­sump­tion and the ex­pe­ri­ence ex­pec­ta­tion bars are be­ing con­stantly be­ing raised. De­spite the rapid growth of on­line stores the Brick-and­mor­tar have evolved to show that they are to stay to de­liver un­par­al­leled ex­pe­ri­ence in their phys­i­cal spa­ces. We present sto­ries from di­verse for­mats like choco­lates, kids fash­ion, depart­ment stores etc. that tes­tify the need for de­liv­er­ing fo­cussed ex­pe­ri­ence in the buy­ing process to be suc­cess­ful. The re­tail trends sec­tion fea­tures a story on how mod­ern day depart­ment stores are ad­dress­ing the to­days needs of new age cus­tomers. The cover In­dian de­sign story presents how a pas­sion for Bel­gian choco­late was brought to re­al­ity in an ex­pe­ri­en­tial space that de­liv­ered a unique con­sump­tion ex­pe­ri­ence for the choco­holics. Read about Puma break­ing from the func­tional store de­sign con­cept to present the brand in a brand new con­cept called “For­ever Faster” that tells the brand story in a more chic and con­tem­po­rary way. In the In­ter­na­tional de­sign sec­tion read about how Malaysian re­tailer Park­son up­grad­ing its of­fer­ings and ser­vices to bet­ter keep up with the times with an ex­cit­ing makeover to re­flect the mod­ern age in its big box store. Read in the Re­tail Talk sec­tion how youth fash­ion brand For­ever 21 be­lieves not just in of­fer­ing a vi­brant prod­uct range but en­gag­ing with their dig­i­tally-savvy tar­get group by fo­cussing on their brick-and-mor­tar stores. The IN­dian VM sec­tion fea­tures lead­ing brands like Allen Solly, Louis Philippe and Life­style who have used a im­agery and graph­ics in the win­dows to tell mer­chan­dis­ing and brand sto­ries to make the brick-and­mor­tar space more ap­peal­ing to walk-into and shop. VM&RD con­tin­ues the ‘Re­tail Ya­tra’ ini­tia­tive, to cover im­por­tant re­gional mar­kets in our di­verse coun­try and present suc­cess­ful in­de­pen­dent re­tail­ers who dom­i­nate them through their dif­fer­en­ti­ated of­fer­ings and ser­vice. This time we cover the mar­kets of Chandi­garh. Lots more ex­cit­ing sto­ries on In­ter­na­tional and In­dian store de­sign and vis­ual mer­chan­dis­ing topped off with some hu­mour from the re­tail world. Happy read­ing! We would greatly ap­pre­ci­ate your feed­back on mar­ket­ing@vj­me­di­a­ Also we would love you to like and join us in our new Face­book page at https://www.face­ vm­rdIn­store

Cheers! Suren­der Gnanao­livu

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