Serving with shopatainment!
The role of the physical store has evolved from serving as a platform to enticing customers with great presentation to engaging with them throughout the shopping journey with the offline and online channel collaborating to deliver entertaining shopping experiences. Brands and retailers are endeavouring to deliver this to stay relevant and appealing to the new age customer.
The Retail Trends section highlights 5 key influencers in this trend practised by brands and retailers.
We present stories from diverse formats that demonstrate how they have used retail design and visual merchandising to delivery differentiated and entertaining store experiences to succeed in today’s context.
The cover Indian design story of Adidas presents how the brand brought in the inspiration of the sporting field into its newly reimagined store concept to deliver a differentiated ‘sports inspired’ experience.
The International visual merchandising section features how Breuninger, a Stuttgart-based German department store, uses drama in its window display campaign followed through into the store with activities to deliver engaging entertainment.
Read in the Indian Design section how Delhi based retailer, One Friday, uses a diverse mix of elements and materials in the store design to deliver a differentiated entertaining experience to its customers.
VM&RD’s ‘Retail Yatra’ stops over in Ludhiana, to cover important regional markets there and present successful independent retailers who dominate through their differentiated offerings and service.
Lots more exciting stories on International and Indian store design and visual merchandising topped off with some humour from the retail world.
We would greatly appreciate your feedback on email@example.com.
Also we would love you to like and join us in our new Facebook page at https://www.facebook.com/ vmrdInstore