Serv­ing with shopatain­ment!

VM&RD - - NEWS -

Hi Friends!

The role of the phys­i­cal store has evolved from serv­ing as a plat­form to en­tic­ing cus­tomers with great pre­sen­ta­tion to en­gag­ing with them through­out the shop­ping jour­ney with the off­line and on­line chan­nel col­lab­o­rat­ing to de­liver en­ter­tain­ing shop­ping ex­pe­ri­ences. Brands and re­tail­ers are en­deav­our­ing to de­liver this to stay rel­e­vant and ap­peal­ing to the new age cus­tomer.

The Re­tail Trends sec­tion high­lights 5 key in­flu­encers in this trend prac­tised by brands and re­tail­ers.

We present sto­ries from di­verse for­mats that demon­strate how they have used re­tail de­sign and vis­ual mer­chan­dis­ing to de­liv­ery dif­fer­en­ti­ated and en­ter­tain­ing store ex­pe­ri­ences to suc­ceed in to­day’s con­text.

The cover In­dian de­sign story of Adi­das presents how the brand brought in the in­spi­ra­tion of the sport­ing field into its newly reimag­ined store con­cept to de­liver a dif­fer­en­ti­ated ‘sports in­spired’ ex­pe­ri­ence.

The In­ter­na­tional vis­ual mer­chan­dis­ing sec­tion fea­tures how Bre­uninger, a Stuttgart-based Ger­man depart­ment store, uses drama in its win­dow dis­play campaign fol­lowed through into the store with ac­tiv­i­ties to de­liver en­gag­ing en­ter­tain­ment.

Read in the In­dian De­sign sec­tion how Delhi based re­tailer, One Fri­day, uses a di­verse mix of el­e­ments and ma­te­ri­als in the store de­sign to de­liver a dif­fer­en­ti­ated en­ter­tain­ing ex­pe­ri­ence to its cus­tomers.

VM&RD’s ‘Re­tail Ya­tra’ stops over in Lud­hi­ana, to cover im­por­tant re­gional mar­kets there and present suc­cess­ful in­de­pen­dent re­tail­ers who dom­i­nate through their dif­fer­en­ti­ated of­fer­ings and service.

Lots more ex­cit­ing sto­ries on In­ter­na­tional and In­dian store de­sign and vis­ual mer­chan­dis­ing topped off with some hu­mour from the re­tail world.

Happy read­ing!

We would greatly ap­pre­ci­ate your feed­back on mar­ket­ing@vj­me­di­a­

Also we would love you to like and join us in our new Face­book page at https://www.face­ vm­rdIn­store


Suren­der Gnanao­livu

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