Allen Solly Juniors
Customised chocolates were added to the Allen Solly Juniors window display, taking the shape of the well-known logo that intrigued children to walk up and pick out the sweet treats.
Kids love chocolate. And what better way to connect with kids than offering complementary choco treats? Creating an opportunity for kids to actually approach and connect with the brand, Allen Solly Juniors created an interesting window installation at its store in Acropolis, Kolkata. Customised chocolates were added to the window display taking the shape of the well-known Allen Solly logo that intrigued children to walk up and pick out the sweet treats. With the brand continuously evolving to meet the customer expectation for merchandise as well as experience, Allen Solly Junior’s wanted to develop a distinctive identity through this Allen Solly activity. Relished by all age groups, the display put a smile on many faces and was well appreciated by the walk-in customers as well. This in-store activity goes to show that small things can create an emotional connect with customers and make a big impact for the brand.