IN-STORE ASIA 2016 EXHIBITORS SPECIAL
In-Store Asia, the largest show for retail experience design and shopper marketing in the Indian sub-continent, is back in 2016 focusing on retail brands getting ‘Future Ready’ for new age customers seeking inspiring and engaging experiences in shopping environments. Retailers and Brands get ready to reboot their traditional understanding of ‘retail experience’ based on the fast paced evolving needs of the new age consumer and shopper who has the convenience of stores literally in their hands. To inspire, inform and engage them to buy in retail store environments it needs a combination of different solutions of diverse service providers. The age of collaborative solutions is indeed in! Today, retail environments use the services of a combination of architects, store designer, visual merchandisers, digital marketers, animation experts, tech developers, psychologist and engineers to deliver unimaginable experiences. The other end of the spectrum is the need for saving the earth with responsible retailing, shop-build and fit-out manufacturing. VM&RD chatted with the Exhibitors to get a peek into what’s in store for visitors at the show to help them get future ready. The voice of the service provider industry was loud and clear. Their clients are looking for innovative solutions that could integrate with tech developments to enhance product display and customer engagement. The customers and the retail industry have become more aware of responsibility to the planet and the expectation is to adopt green practices in their processes and products. Value engineering to get the best value for money is another major expectation owing to the overall increase in investments in creating engaging retail environments. Solutions for retail environments are also expected to grow with multiple technologies integrated, such as, tech and lighting or lighting and fixtures etc. Also, ethical and transparent practices in doing business have become a priority with the adoption of systems and processes throughout the value chain. Let’s hear it from the exhibitors of In-Store Asia who are all set to take the Indian Retail industry into the future in pace with the rest of the world!