Endo In­dia


Earth friendly’ and ‘Peo­ple friendly’ is the new age vi­sion Endo Light­ing holds. Since its in­cep­tion in 1967, the or­ga­ni­za­tion has been a lead­ing and re­puted man­u­fac­turer of light­ing fix­tures, and owns a dom­i­nant share in the field of light­ing for re­tail and com­mer­cial fa­cil­i­ties in Ja­pan. Founded in Joto Ward, Osaka City by Ry­ozo Endo, who is cur­rently the Chair­man of the Board, the or­ga­ni­za­tion is deeply rooted to the phi­los­o­phy of ‘us­ing fewer re­sources and less en­ergy to cre­ate bet­ter en­vi­ron­ments (spa­ces). Their goal is to con­trib­ute to the so­ci­ety through light­ing as a cre­ator of high value-added space. Around this core, Endo Light­ing weaves a yield­ing fab­ric of cut­ting-edge light­ing so­lu­tions. Tra­di­tion­ally, Endo light­ing is known as a re­tail spe­cial­ist of­fer­ing com­plete so­lu­tion for re­tail ap­pli­ca­tions like Ap­parel show­rooms – Men’s women’s, Jew­ellery, Au­to­mo­bile, Fur­ni­ture, lifestyle prod­ucts show­rooms. They of­fer re­tail light­ing de­sign so­lu­tions with not less than 700 prod­ucts spe­cially de­signed for re­tail ap­pli­ca­tion.

Murlid­har Manvi, COO, Endo In­dia etches out the or­ga­ni­za­tions growth tra­jec­tory and plans for In­dia. “Glob­ally re­tail light­ing is mov­ing to­wards ap­pli­ca­tion based light­ing to in­crease the at­trac­tion quo­tient of mer­chan­dise, this is true across seg­ments like food, ap­parel, life style prod­ucts etc. Si­mul­ta­ne­ously with the ad­vent of LED, en­ergy sav­ing, con­sis­tency and main­te­nance free oper­a­tion take the cen­tre stage. These trends are also mak­ing in­roads in the In­dian sub-con­ti­nent and the re­tail boom makes In­dia a place of im­mense op­por­tu­ni­ties. But con­sumer ed­u­ca­tion is the big­gest chal­lenge, and for this change In­dia needs pres­ence of more global play­ers like Endo to set shop. How­ever the re­sponse has been en­cour­ag­ing, slowly but surely In­dian re­tail­ers are ap­pre­ci­at­ing the sci­en­tific ap­proach Endo has and its im­pact on their mer­chan­dise and eco­nom­ics. “We have been get­ting suc­cess across seg­ments vary­ing from ap­parel to jew­ellery to au­to­mo­tive to hard­ware.” What makes Endo Light­ing unique is their re­tail prod­uct range, which is ex­haus­tive and ap­pli­ca­tion driven. “We ar­chi­tect per­fect light­ing so­lu­tions that dra­ma­tize the re­tail space. Our strengths are three di­men­sional, (a). Right kind of light­ing for right ap­pli­ca­tion (b). Sus­tained en­ergy sav­ing and (c). Sus­tained out­put and qual­ity over a longer pe­riod of time,” Mu­ralid­har says. Endo em­braces en­ergy sav­ing us­ing highly ef­fi­cient equip­ment and au­to­ma­tion, sub­tle­ness in prod­uct of­fer­ings and flex­i­bil­ity to adapt in chang­ing lay­outs as the new age trends.

These strength of Endo are com­mu­ni­cated in a rather im­pact­ful and in­no­va­tive way to its cus­tomer. ENDO be­lieves in show­cas­ing its prod­uct range and strength us­ing the plat­form of ex­clu­sive ap­pli­ca­tion cen­tres. Glob­ally ENDO has set up such cen­tres in all im­por­tant cities, and in In­dia one such cen­tre is hoisted in Delhi. The cen­tre ren­ders it­self as an ex­pe­ri­en­tial space, where the cus­tomers can un­der­stand the light qual­ity and its ef­fect life and then take de­ci­sions. The ap­pli­ca­tion cen­tre si­t­u­ated in Okhala Delhi is spread across 6000 sq. ft. and houses the best of LED light­ing range. Ex­ud­ing in­ter­na­tional ap­peal, the show­room re­flects a sym­phony of ele­gance and so­phis­ti­ca­tion with a con­tem­po­rary feel. Split into two lev­els, clearly de­mar­cat­ing and ad­dress­ing the spe­cific needs and re­quire­ments of a con­sumer in a spa­cious, con­sumer friendly en­vi­ron­ment, man­aged by a pro­fes­sional team of sales staff guid­ing and as­sist­ing the con­sumer through the myr­iad op­tions of state of the art light­ing fix­tures. Talk­ing about the cen­tre Murlid­har says, “The Endo Ap­pli­ca­tion Cen­tre is a step­ping stone to fur­ther our suc­cess sto­ries that we in­tend to carve in the In­dian sub­con­ti­nent with sup­port from our dis­cern­ing pa­trons. Ad­dress­ing the needs of the ever evolv­ing cus­tomer, the Endo Ap­pli­ca­tion Cen­tre show­cases their en­tire prod­uct range that caters to the needs of ev­ery seg­ment of the In­dian mar­ket.”

Be­ing re­tail spe­cial­ists, Endo has wit­nessed a steady growth in busi­ness as their con­cept of dif­fer­en­tial light­ing has been ap­pre­ci­ated. Endo has over 3500 prod­ucts in its bas­ket. They also of­fer com­pre­hen­sive light­ing so­lu­tions for ev­ery cat­e­gory from re­tail, of­fice space, res­i­den­tial, out­door, and in­dus­trial to in­fra­struc­ture.

The in­creas­ing aware­ness of en­ergy sav­ing so­lu­tions in emerg­ing economies and across the globe has led Endo to spread its pres­ence in var­ied ge­ogra­phies, In­dia be­ing one of them.

Murlid­har Manvi, COO, Endo In­dia

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