Earth friendly’ and ‘People friendly’ is the new age vision Endo Lighting holds. Since its inception in 1967, the organization has been a leading and reputed manufacturer of lighting fixtures, and owns a dominant share in the field of lighting for retail and commercial facilities in Japan. Founded in Joto Ward, Osaka City by Ryozo Endo, who is currently the Chairman of the Board, the organization is deeply rooted to the philosophy of ‘using fewer resources and less energy to create better environments (spaces). Their goal is to contribute to the society through lighting as a creator of high value-added space. Around this core, Endo Lighting weaves a yielding fabric of cutting-edge lighting solutions. Traditionally, Endo lighting is known as a retail specialist offering complete solution for retail applications like Apparel showrooms – Men’s women’s, Jewellery, Automobile, Furniture, lifestyle products showrooms. They offer retail lighting design solutions with not less than 700 products specially designed for retail application.
Murlidhar Manvi, COO, Endo India etches out the organizations growth trajectory and plans for India. “Globally retail lighting is moving towards application based lighting to increase the attraction quotient of merchandise, this is true across segments like food, apparel, life style products etc. Simultaneously with the advent of LED, energy saving, consistency and maintenance free operation take the centre stage. These trends are also making inroads in the Indian sub-continent and the retail boom makes India a place of immense opportunities. But consumer education is the biggest challenge, and for this change India needs presence of more global players like Endo to set shop. However the response has been encouraging, slowly but surely Indian retailers are appreciating the scientific approach Endo has and its impact on their merchandise and economics. “We have been getting success across segments varying from apparel to jewellery to automotive to hardware.” What makes Endo Lighting unique is their retail product range, which is exhaustive and application driven. “We architect perfect lighting solutions that dramatize the retail space. Our strengths are three dimensional, (a). Right kind of lighting for right application (b). Sustained energy saving and (c). Sustained output and quality over a longer period of time,” Muralidhar says. Endo embraces energy saving using highly efficient equipment and automation, subtleness in product offerings and flexibility to adapt in changing layouts as the new age trends.
These strength of Endo are communicated in a rather impactful and innovative way to its customer. ENDO believes in showcasing its product range and strength using the platform of exclusive application centres. Globally ENDO has set up such centres in all important cities, and in India one such centre is hoisted in Delhi. The centre renders itself as an experiential space, where the customers can understand the light quality and its effect life and then take decisions. The application centre situated in Okhala Delhi is spread across 6000 sq. ft. and houses the best of LED lighting range. Exuding international appeal, the showroom reflects a symphony of elegance and sophistication with a contemporary feel. Split into two levels, clearly demarcating and addressing the specific needs and requirements of a consumer in a spacious, consumer friendly environment, managed by a professional team of sales staff guiding and assisting the consumer through the myriad options of state of the art lighting fixtures. Talking about the centre Murlidhar says, “The Endo Application Centre is a stepping stone to further our success stories that we intend to carve in the Indian subcontinent with support from our discerning patrons. Addressing the needs of the ever evolving customer, the Endo Application Centre showcases their entire product range that caters to the needs of every segment of the Indian market.”
Being retail specialists, Endo has witnessed a steady growth in business as their concept of differential lighting has been appreciated. Endo has over 3500 products in its basket. They also offer comprehensive lighting solutions for every category from retail, office space, residential, outdoor, and industrial to infrastructure.
The increasing awareness of energy saving solutions in emerging economies and across the globe has led Endo to spread its presence in varied geographies, India being one of them.
Murlidhar Manvi, COO, Endo India