MA­TE­RIAL IN­NO­VA­TIONS

VM&RD - - CONTENTS - Ref: https://www.corn­ing.com/

With the on­set of the new age in re­tail, con­sumer ex­pec­ta­tions for newer and in­no­va­tive re­tail ex­pe­ri­ences have es­ca­lated. Brands and re­tail­ers are con­stantly look­ing for in­no­va­tions in ma­te­ri­als and shop-build equip­ment to de­liver dif­fer­en­ti­ated and mem­o­rable spa­tial ex­pe­ri­ences in their stores. To stim­u­late ideas and imag­i­na­tion for Store De­sign and Vis­ual Mer­chan­dis­ing, VM&RD has en­deav­ored to put to­gether 5 Top In­no­va­tive Ma­te­ri­als ev­ery month avail­able from a global pal­ette. I hope this will help read­ers to get in­ter­est­ing in­for­ma­tion that could be of use when they are reimag­in­ing and recre­at­ing their re­tail en­vi­ron­ments to at­tract, en­gage and ac­quire new age con­sumers.

CORING WIL­LOW FLEX­I­BLE GLASS LAM­I­NATE:

Gleam­ing glass fin­ishes are a hall­mark of to­day’s sleek build­ing de­signs. Mod­ern glass also com­bines per­fectly with some of the con­struc­tion in­dus­try’s lat­est tech­nol­ogy, re­sult­ing in a whole new level of ef­fi­ciency and af­ford­abil­ity.

It all starts with su­per-slim, flex­i­ble glass, so thin that it can be rolled into long spools like pa­per. The rolls can carry as much as 4000 square feet of glass on a sin­gle spool, mak­ing it much eas­ier to ship and han­dle than flat sheets. Pro­ces­sors can roll the glass onto a tra­di­tional flat build­ing ma­te­rial – medium den­sity fiber­board (MDF), for ex­am­ple – and cre­ate a durable, glis­ten­ing lam­i­nate.

This is where the con­ver­gence of con­struc­tion tech­nol­ogy and con­tem­po­rary glass starts to reap even big­ger ben­e­fits. The glass in­creases the dura­bil­ity of the sub­strate, adding a scratch-re­sis­tant, easy to clean, beau­ti­ful sur­face that can be de­signed to suit any taste.

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