Re­tail Light Tech­niques

VM&RD - - CONTENTS -

RLT stands at a dis­tinct po­si­tion in the re­tail light­ing space, as one of the first com­pa­nies to sense any changes in the light­ing in­dus­try and bring­ing that change to the cus­tomer to add and de­liver value through prod­ucts and so­lu­tions that come from a es­tab­lished part­ner ecosys­tem.

A cou­ple of decades back, a few vi­sion­ary mem­bers who are flag bear­ers in the or­gan­ised re­tail space in In­dia started a trend that rev­o­lu­tionised the way we shop. From the small store tucked away in the cor­ner of the coun­try, or­gan­ised re­tail has come a long way in In­dia, and has changed the shop­ping from a chore to an ex­pe­ri­ence for two gen­er­a­tions. While Re­tail ex­pe­ri­ence has changed the way peo­ple shop, the emer­gence of on­line re­tail (com­monly known as eTail­ing) is fur­ther chang­ing the way we shop and look at the ex­pe­ri­ence.

As the re­tail in­dus­try evolved, the light­ing in­dus­try and the science in­volved be­hind light­ing also changed in time over the past two decades. We moved from Halo­gens to Metal Halides and Flu­o­res­cent lamps and sub­se­quently to LEDs. The en­try of LED as a light source in the mar­ket changed the way the light­ing in­dus­try op­er­ates.

While the key driver for the quick adop­tion was the en­ergy ad­van­tage, the prod­ucts brought to the ta­ble, gen­er­at­ing quick ROI’s, es­pe­cially in a time when the global econ­omy was in an un­sta­ble po­si­tion and ev­ery cus­tomer was at­tracted to­wards cost op­ti­mi­sa­tion. How­ever, this di­rectly trans­lated into unau­dited and un­eval­u­ated play­ers and prod­ucts en­ter­ing the mar­ket, non-stan­dard de­vel­op­ment as peo­ple did not un­der­stand the elec­tri­cal, me­chan­i­cal (ther­mal) and op­ti­cal en­gi­neer­ing in­volved in de­sign­ing the right so­lu­tion for the right ap­pli­ca­tion.

While LEDs marked the shift of the light­ing in­dus­try from a dis­charge tube driven light source ( read ana­log) to a solid state dig­i­tal elec­tronic plat­form, the pos­si­bil­i­ties of what a light­ing and a sim­ple lu­mi­naire can de­liver has dras­ti­cally changed. The light­ing in­dus­try is poised for a great shift in de­sign and val­ues, and this is be­ing driven by three dis­tinct in­dus­tries – light­ing, con­trols and the dig­i­tal com­mu­ni­ca­tion in­dus­try. Soon we will see ‘so­lu­tions’ where the end user will say – ‘This light fix­ture also gives light’

Light­ing in­no­va­tor Re­tail Light Tech­niques (RLT) In­dia Ltd., fix­tures pow­ered by Xe­nio® multi-pur­pose smart light­ing/ IoT plat­form of­fers break­through af­ford­abil­ity and prac­ti­cal­ity to help re­tail­ers meet key chal­lenges.

akin to the mo­bile hand­set in­dus­try where the shift from just mak­ing and re­ceiv­ing calls has moved to a po­si­tion where calls are just 15-20% util­i­sa­tion of the de­vice, and the rest is all the other ser­vices that the de­vice and the ser­vice providers have to of­fer. And that day is not far off. RLT stands at a dis­tinct po­si­tion in the re­tail light­ing space, as one of the first com­pa­nies to sense any changes in the light­ing in­dus­try and bring­ing that change to the cus­tomer to add and de­liver value through prod­ucts and so­lu­tions that come from a es­tab­lished part­ner ecosys­tem. In the same lines, RLT has joined hands with Xe­nio (a Bay Area based IoT com­pany) to de­liver the next gen­er­a­tion so­lu­tions to re­tail­ers and end users, which will add value in terms of prod­uct per­for­mance and de­liv­er­ing re­li­able and aug­mented ser­vices to the in­dus­try through light­ing as the gate­way. Light­ing in­no­va­tor Re­tail Light Tech­niques (RLT) In­dia Ltd., fix­tures pow­ered by Xe­nio® multi-pur­pose smart light­ing/IoT plat­form of­fers break­through af­ford­abil­ity and prac­ti­cal­ity to help re­tail­ers meet key chal­lenges. Lead­ing re­tail­ers are count­ing on in­store tech­nol­ogy to help them achieve two mis­sion-crit­i­cal goals re­lated to their shop­pers:

Bet­ter ways to en­gage shop­pers and en­hance their ex­pe­ri­ence, in-store and through­out the “omni-chan­nel” on­line/in­store shop­ping jour­ney

Bet­ter un­der­stand shop­per in-store be­hav­iour to op­ti­mise stores, and make on­line mar­ket­ing more tar­geted In pi­lots and lim­ited roll-outs, bea­cons and ad­vanced peo­ple-track­ing sen­sors have shown strong prom­ise, driv­ing larger av­er­age bas­ket sizes, more-fre­quent store vis­its, more dig­i­tal en­gage­ment, and the abil­ity to more-ef­fi­ciently de­liver tar­geted mar­ket­ing. But de­spite the prom­ise, the use of bea­cons and track­ers are of­ten stuck in the pi­lot stage. That’s be­cause, to be eco­nom­i­cally and op­er­a­tionally prac­ti­cal at scale, these

In pi­lots and lim­ited roll-outs, bea­cons and ad­vanced peo­ple-track­ing sen­sors have shown strong prom­ise, driv­ing larger av­er­age bas­ket sizes, more-fre­quent store vis­its, more dig­i­tal en­gage­ment, and the abil­ity to more-ef­fi­ciently de­liver tar­geted mar­ket­ing.

Hari Ra­machan­dran is the CTO of Re­tail Light Tech­niques (RLT) In­dia Ltd., and is cur­rently lead­ing the com­pany's ini­tia­tives fo­cussing on the next gen­er­a­tion light­ing par­a­digm which in­cludes Con­nected Light­ing and light­ing as the Gate­way to IoT.

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