Kama Ayurveda

Tak­ing the an­cient ayurvedic recipe to the next level of pre­mi­um­ness, Kama Ayurveda trans­lates the same thoughts to their re­tail de­sign. The brand’s store at DLF Place Mall, Saket, New Delhi, spells tra­di­tion in its new av­tar. VM&RD takes a look.

VM&RD - - CONTENTS - Satarupa Chakraborty

As rich tra­di­tion of In­dian ayurveda gains con­fi­dence and mo­men­tum on the world map, Kama Ayurveda is a brand that has given ayurveda a pre­mium stand­ing among the range of groom­ing prod­ucts. With 17 ex­clu­sive stand­alone stores across In­dia and a few abroad, the brand be­lieves in trans­lat­ing the legacy of tra­di­tion in its re­tail de­sign too. Mea­sur­ing 400 sq ft, the brand’s store at DLF Place Mall is ap­par­ently tiny but the open space af­ter a few flights of stairs is invit­ing and stands out with its vin­tage look. The space of the store is dis­bursed into four sec­tions – hair care, skin care, body care and

gift boxes. “Since we are tilted to­wards open space for this store, we don’t en­cour­age win­dows. We use a dif­fer­ent sec­tion in the store to show­case and high­light newly launched prod­ucts,” in­formed Sharma. A stage plat­form made of wooden floor­ing houses three wooden ta­bles with mar­ble plat­forms that act as win­dows, show­cas­ing prod­ucts launches and new cam­paigns. The colour scheme of the store re­volves around white, black, brass and shades of brown. One wall in the store made of ex­posed brick work painted com­pletely white while rest of the walls are plain, painted white with hav­ing skirt­ing and mold­ing which give a vin­tage look to the store. “We use white carara mar­ble and black mar­tino with check­ered pat­tern for floor­ing,” Sharma in­formed. Warm white LED com­pletes old-fash­ioned con­tem­po­rary look. Jalousie shut­ters, che­quer­board mar­ble floor­ing, teak and rat­tan cab­i­netry along with finial topped brass and iron shelv­ing and white painted brick walls evoke a lux­u­ri­ous pav­il­ion of well-be­ing.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.