Taking the ancient ayurvedic recipe to the next level of premiumness, Kama Ayurveda translates the same thoughts to their retail design. The brand’s store at DLF Place Mall, Saket, New Delhi, spells tradition in its new avtar. VM&RD takes a look.
As rich tradition of Indian ayurveda gains confidence and momentum on the world map, Kama Ayurveda is a brand that has given ayurveda a premium standing among the range of grooming products. With 17 exclusive standalone stores across India and a few abroad, the brand believes in translating the legacy of tradition in its retail design too. Measuring 400 sq ft, the brand’s store at DLF Place Mall is apparently tiny but the open space after a few flights of stairs is inviting and stands out with its vintage look. The space of the store is disbursed into four sections – hair care, skin care, body care and
gift boxes. “Since we are tilted towards open space for this store, we don’t encourage windows. We use a different section in the store to showcase and highlight newly launched products,” informed Sharma. A stage platform made of wooden flooring houses three wooden tables with marble platforms that act as windows, showcasing products launches and new campaigns. The colour scheme of the store revolves around white, black, brass and shades of brown. One wall in the store made of exposed brick work painted completely white while rest of the walls are plain, painted white with having skirting and molding which give a vintage look to the store. “We use white carara marble and black martino with checkered pattern for flooring,” Sharma informed. Warm white LED completes old-fashioned contemporary look. Jalousie shutters, chequerboard marble flooring, teak and rattan cabinetry along with finial topped brass and iron shelving and white painted brick walls evoke a luxurious pavilion of well-being.