Fron­tier Raas

VM&RD - - CONTENTS -

Based in a cul­tur­ally rich coun­try with age old tra­di­tions, artis­tic her­itage and price­less crafts­man­ship, Fron­tier Raas em­bod­ies In­dia’s true essence in the very foun­da­tion of its ex­is­tence. Over the years, Fron­tier has trans­formed into a name that not only of­fers ex­clu­sive women’s eth­nic wear de­signs but also man­u­fac­tures ev­ery piece in-house to main­tain the high­est qual­ity and au­then­tic­ity.

Fol­low­ing this legacy of im­bib­ing In­dian her­itage with lat­est tech­niques and con­tem­po­rary styles. They opened their first Flag­ship store in South Ex­ten­sion, New Delhi and they have an­other store in Chandi­garh, and then a store in Karol Bagh (next to pizza hut) all these stores ex­tends unique de­sign in­no­va­tions, com­bin­ing the best in­ter­na­tional trends and rich tra­di­tional tech­niques and sig­na­ture styles.

Tak­ing for­ward the com­pany’s vi­sion, the younger gen­er­a­tion of the man­age­ment Anil Ba­tra and Su­nil Ba­tra brought new ideas and trends in the fash­ion wear. Talk­ing about the col­lec­tion of Fron­tier Raas they have the best col­lec­tion from across In­dia, where In­dia’s vast­ness and cul­tural di­ver­sity has been the key point of Fron­tier Raas’s in­spi­ra­tion. Talk­ing about the kan­ji­varam sa­rees from South In­dia to the em­broi­dery from Jammu and Kash­mir, they have all. In­tri­cate tra­di­tional weav­ing, leg­endary kari­gari styles, zardozi, band­hani, dabka on fab­rics, beau­ti­ful pat­terns and em­bel­lish­ment by mod­ern Swarovski and semi-pre­cious stone de­tail­ing are part of their iden­tity. Ev­ery piece com­prises of unique fab­rics, finest hand­crafted in­tri­cacy, de­tailed fin­ish­ing and most im­por­tantly de­signed to com­pli­ment the in­di­vid­u­al­ity of the wearer. Each out­fit is de­signed fea­tur­ing a unique sig­na­ture tech­nique, rang­ing from zari em­broi­dery, fab­ric tex­tur­ing, gold/sil­ver thread work etc. From Sa­rees, Le­hanga, Cho­lis, and other neo-clas­si­cal at­tires like princess trail gowns for en­gage­ments, de­signer suits all are in­cluded in their bridal trousseau. The range of their bridal lehn­gas starts from Rs 30,000 and goes upto Rs 4 lakh. The young gen­er­a­tion lead­ers Tushar and Gau­rang Ba­tra have taken the ini­tia­tive of es­tab­lish­ing Fron­tier Raas as one of the lead­ing re­tail brands pro­duc­ing tra­di­tional In­dian wear dresses for the mod­ern women of In­dia.

Tushar Ba­tra Di­rec­tor, Fron­tier Raas

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