Based in a culturally rich country with age old traditions, artistic heritage and priceless craftsmanship, Frontier Raas embodies India’s true essence in the very foundation of its existence. Over the years, Frontier has transformed into a name that not only offers exclusive women’s ethnic wear designs but also manufactures every piece in-house to maintain the highest quality and authenticity.
Following this legacy of imbibing Indian heritage with latest techniques and contemporary styles. They opened their first Flagship store in South Extension, New Delhi and they have another store in Chandigarh, and then a store in Karol Bagh (next to pizza hut) all these stores extends unique design innovations, combining the best international trends and rich traditional techniques and signature styles.
Taking forward the company’s vision, the younger generation of the management Anil Batra and Sunil Batra brought new ideas and trends in the fashion wear. Talking about the collection of Frontier Raas they have the best collection from across India, where India’s vastness and cultural diversity has been the key point of Frontier Raas’s inspiration. Talking about the kanjivaram sarees from South India to the embroidery from Jammu and Kashmir, they have all. Intricate traditional weaving, legendary karigari styles, zardozi, bandhani, dabka on fabrics, beautiful patterns and embellishment by modern Swarovski and semi-precious stone detailing are part of their identity. Every piece comprises of unique fabrics, finest handcrafted intricacy, detailed finishing and most importantly designed to compliment the individuality of the wearer. Each outfit is designed featuring a unique signature technique, ranging from zari embroidery, fabric texturing, gold/silver thread work etc. From Sarees, Lehanga, Cholis, and other neo-classical attires like princess trail gowns for engagements, designer suits all are included in their bridal trousseau. The range of their bridal lehngas starts from Rs 30,000 and goes upto Rs 4 lakh. The young generation leaders Tushar and Gaurang Batra have taken the initiative of establishing Frontier Raas as one of the leading retail brands producing traditional Indian wear dresses for the modern women of India.
Tushar Batra Director, Frontier Raas