Much More


Much-More is con­sid­ered as pi­o­neers and lead­ing brand in ar­ti­fi­cial jew­ellery. Started as a hand­bag brand , Ashok Jaggi (tony), owner of Much­More ex­tended his busi­ness to women ac­ces­sories in 1990. Jaggi’s fam­ily hails from Delhi, where his brother and son Rubal Jaggi is help­ing him with ex­tend­ing his busi­ness. Much-More has the widest col­lec­tion of ban­gles, ear­rings, bracelets, lock­ets, clutches, hair ac­ces­sories, clips, neck­laces and wed­ding jew­ellery. Each of these items have more than 5000 de­signs. Most of the ac­ces­sories are sourced from China, Korea and Ja­pan. Jaggi him­self fre­quently vis­its the in­ter­na­tional mar­kets, chooses and sources what suits best for In­dian cus­tomers. He also takes some pre­designed sam­ples from In­dia to China and Korea and get them made with his spec­i­fi­ca­tions. The semi-pre­cious stones used for lux­u­ri­ous wed­ding jew­ellery and pearls are sources from Aus­tria and Malaysia. Some of the jew­ellery pieces are also de­signed and made in Delhi. The work­shop is lo­cated in Karol Bagh it­self where Jaggi has a team of skilled labours and jew­ellery de­sign­ers, who de­sign these sets with ut­ter­most pre­ci­sion. Much-More uses pre­cious and semi pre­cious stones like ruby, emer­ald, sap­phire, peals, kun­dan and polki di­a­monds. The hair ac­ces­sories starts any­where from Rs 2,000-20,000 while the wed­ding jew­ellery sets starts from Rs 4,000 - 1 lakh. There is some­thing for ev­ery woman in this store, whether she is col­lege girl, teenager, mother or a grand­mother. Much­More has all tra­di­tional jew­ellery pieces tak­ing care of the need of ev­ery women in In­dia. The key fac­tor of the brand is that they pro­duce ab­so­lutely sim­i­lar copies of some of the most renowned jew­ellery pieces de­signed by fa­mous de­sign­ers, for ex­am­ple they would have an ex­cel­lent copy of a Cartier, or a Tif­fany or a Swarovski set that looks as good as the real one. An­other in­ter­est­ing fact about Much-More is they cus­tomise and if there is a jew­ellery piece that a woman has seen in a mag­a­zine or on­line, Jaggi can get it made in their work­shop in just 15 days. Much-More has three stores are in Karol Bagh but they do plan to ex­pand in other parts of Delhi also. To cater to masses, these jew­ellery pieces are also avail­able at most pop­u­lar on­line shop­ping por­tals.

Ashok Jaggi Owner, Much More

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