Seasons began their journey in 1994 as India’s first furnishing boutique with their first outlet in Lajpat Nagar. Mandeep Wadhwa, MD of Seasons says that the brand was the first in the furnishing industry to have proper MRP tags, proper coordinated fabrics, accept credit cards and customise everything as per the customers’ homes. Hence, they were the first to start taking care of servicing and started with silk, cotton and polyester fabrics. In 1994, 80 percent was Season’s fabric from their own handloom factory and 20 percent from abroad, but at present it’s 50 percent of what Season manufactures and 50 percent of international brands. Seasons was also the first brand that serviced foreign clients such as airlines and the hospitality industry. Their first client was Leela Kempensky and Oberoi. Season’s export business helped them a lot in expanding their brand in India. Seasons has introduced an excellent service known as “Seasons on Call” shopping for your home at your home, where they send their expert team consisting off sales representatives, designers and tailors with a van comprising of all the samples. Seasons offers standardised pricing, where the brand believes nothing is too high or low priced. Mr Wadhwa calls it “Happy Pricing”, as he believes in not only fitting in the client’s budget but also the client’s family and believes in making his clients happy and satisfied. Seasons has further bifurcated their collection to suit the need of every individual in the home, whether parents, kids, grandparents or teenagers. The three sub-brand include: “My Room” which takes care of curtains, while “Olivo” takes care of upholstery and headboards and is more masculine and “Tveen” takes care of collection for teenager. Different products of Seasons comprises of exclusive selection of curtains, cushion covers, bed linens, rugs, wooden floorings, fabrics from India and international markets. Mandeep Wadhwa also says that it’s very satisfactory to sell products in Indian markets that are exported internationally. They export to Europe, America and have few boutiques in Middle East and Australia. Their in-house team designs the interiors of the brand’s showrooms, as the products itself fulfill the need of interiors. So ideally what they sell make up the interiors as well. The window displays are changed every season including summer, fall and winters. Seasons have a team of professionally trained tailors and textile design pass-outs from NID and the best sales representatives. Seasons Design Center is located at Delhi, while Seasons showroom is present in Delhi, Hyderabad, Chandigarh and they recently opened their design center in Bangalore too. Seasons Lounges are in Noida, Coimbatore, Mumbai and Chandigarh and have authorised dealers across India.
Mandeep Wadhwa, MD, Seasons