Bon Ton


As told by Dhairya Sethi, the story and legacy of Bon Ton and Van­sons is awe-in­spir­ing for any en­tre­pre­neur. Started as a pen seller on the streets of Chan­dani Chowk Dhairya’s grand­fa­ther - Raj Pal Sethi - strug­gled hard to es­tab­lish a suc­cess­ful busi­ness em­pire for the gen­er­a­tions to come. He came to In­dia from Pak­istan in 1947 at the time of par­ti­tion with noth­ing in hand and never looked back again. He was a vi­sion­ary and had a clear idea of what would be ba­sic ne­ces­si­ties of a com­mon man be, so af­ter in­de­pen­dence he started sell­ing glasses and pens, even­tu­ally get­ting into sell­ing shoes too. Raj Pal Sethi then went to Europe and across the globe to un­der­stand the var­i­ous busi­ness ideas and also to score dif­fer­ent prod­ucts. The busi­ness is now han­dled by his son Ra­jiv Sethi and his grand­son Dhairya Sethi. As a lead­ing brand that sells op­ti­cal so­lu­tions, Bon Ton would sur­prise you with its wide ranged col­lec­tion in terms of price, qual­ity and sheer looks. Gone are the clunky, thick­glass spec­ta­cles that were such a fa­mil­iar sight on such shelves, the new gen­er­a­tion sun­glasses are ul­tra-thin plas­tic, sleek and smart. Apart from the ubiq­ui­tous Ray-Ban, there are glasses from Em­po­rio Ar­mani, Ge­or­gio Ar­mani, Calvin Klein, Chris­tian Dior, Emanuel Un­garo, Karl Lager­field, and, in an ex­clu­sive dis­play, Cartier too! They have stores across Delhi in­clud­ing Con­naught Place, Khan Mar­ket, Gur­gaon and South Ex­ten­sion. The dis­play is ex­tremely sim­ple with wooden shelves and glass racks to dis­play the shades. What’s more im­por­tant is the col­lec­tion. The em­pha­sis is less on the dis­play and more on the prod­uct. The client legacy has been amaz­ing; Bon Ton has a great re­la­tion­ship with it’s clients since ages be­cause of their ser­vice, brand name, prod­uct qual­ity and the ex­pe­ri­ence Bon Ton comes with.

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