Gyans

VM&RD - - CONTENTS -

Founded by Gian Ku­mar in 1987, well­known de­signer wear re­tailer Gyans is now run by Nadisha and her sis­ter Shreeya Bhola. The ideation of Gyans was two-fold, where Mr Ku­mar iden­ti­fied the need for af­ford­able de­signer wear un­der one roof yet cus­tomers did not want to pay the price of the earth for it. He ob­served a large pool of un­tapped emerg­ing de­sign­ers strug­gling against es­tab­lished de­sign­ers in the mar­ket and he de­cided to com­bine these two that re­sulted in one of the first mul­ti­designer stores in In­dia. Hence the la­bel was born and has ex­isted over three decades on the strong foun­da­tion of the same phi­los­o­phy that is deeply em­bed­ded in ev­ery sin­gle act done by ev­ery sin­gle mem­ber of the Gyans fam­ily. They be­lieve in emerg­ing tal­ent and con­nect­ing this tal­ent with con­sumers to come to­gether and in­vest in cre­ativ­ity. Nadisha says their strength lies in their ex­quis­ite cu­ra­tion of fes­tive wear and trousseau wear. The cre­ativ­ity, qual­ity, ex­clu­siv­ity and the price based on the phi­los­o­phy of cre­at­ing lux­ury for the 99 per­cent as op­posed to the 1 per­cent. De­sign­ers who have just em­barked on their ca­reer path and are bustling with new ideas and en­er­gies cre­ate the fash­ion wear and that’s what makes their prod­uct unique. Talk­ing about key points that at­tribute to­wards the suc­cess of store and brand would be con­sis­tency in fol­low­ing their be­lief. She also says that their con­stant jour­ney to un­earth new tal­ent has kept them abreast by de­fault. Gyans cur­rently has its stores in Saket, MGF Met­ro­pol­i­tan Mall, DLF Mall and South Point Mall at Gur­gaon. In terms of store de­signs, dis­play and in­te­ri­ors, they are cur­rently lov­ing faux fo­liage in­ter­spersed with gar­ments in all their show win­dows. Nadisha’s ad­vice to young up­com­ing en­trepreneurs is “Love what you do, if you don’t love it, don’t do it.”

Nadisha & Shreeya Bhola, Gyans

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.