S Sun­dar, Manag­ing Di­rec­tor, Dove­tail Fur­ni­ture Pvt Ltd

VM&RD - - IN-STORE ASIA 2016 EXHIBITORS SPECIAL -

“Cus­tomers ex­pect higher qual­ity in shorter time­lines. We look deeply into our pro­cesses and in­fra­struc­ture to work out how we can im­prove them to de­liver qual­ity faster. Glob­ally we are notic­ing the prac­tice of cus­tomers hav­ing a long term re­la­tion­ship with a shop­fit provider that is mu­tu­ally ben­e­fi­cial in the long term. The shop­fit provider is as­sured of a long term busi­ness and can fo­cus on im­prov­ing qual­ity, cost and time. The mind­set and prac­tice of us­ing mul­ti­ple ven­dors and not shar­ing a clear yearly pro­jec­tion of the roll­out is a chal­lenge. This means that shop­fit providers can­not plan in ad­vance, and have to keep look­ing for new busi­ness. That some­times leads into sit­u­a­tions where too much work lands up sud­denly and it be­comes dif­fi­cult to de­liver.”

At In-Store Asia 2016: “We are pre­sent­ing some con­cep­tual op­tions for in­te­grat­ing aug­mented re­al­ity with the re­tail ex­pe­ri­ence. These can be ex­pe­ri­enced within our stall and start con­ver­sa­tions about how the re­tail ex­pe­ri­ence can be im­proved, real es­tate space can be shrunk, and other con­cep­tual and busi­ness pos­si­bil­i­ties.”

Key Ben­e­fits from In-Store Asia 2016: “Good con­ver­sa­tions with cus­tomers, de­sign agen­cies and shop­fit providers about how we can im­prove the qual­ity of the en­gage­ment and also ideate on the con­cep­tual di­rec­tions of the re­tail ex­pe­ri­ence and busi­ness.”

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