Ga­gan Gandhi, Di­rec­tor, Re­tails

VM&RD - - IN-STORE ASIA 2016 EXHIBITORS SPECIAL -

We have wit­nessed some ma­jor shifts in de­mand for fix­tures in re­tail in­dus­try. There’s a sharp rise in more and more cus­tom­ized op­tions. Home­grown brands do not like generic fix­tures any longer. They want to rather cre­ate their own space and cre­ate brand­ing through unique fix­tures. Mid-range brands are col­lat­ing down on cost of fix­tures and rentals are get­ting higher day by day. On the other hand, in­ter­na­tional clients want their own pat­terns of de­sign. Some­times, while pro­to­typ­ing and achiev­ing their bench­marks in terms of procur­ing sim­i­lar ma­te­ri­als etc be­come chal­lenge to us. As a re­sult, we need to be re­ally in­no­va­tive and flex­i­ble to sur­vive in the re­tail busi­ness.

At In-Store Asia, 2016: This year at In-store Asia, we are tar­get­ing lux­ury brands. We will be show­cas­ing a good va­ri­ety of high gloss fin­ishes. We are show­cas­ing mainly through four cat­e­gories – Fix­tures (SIS and Store-stand­ing gon­do­las), com­plete store fit-out with civil work, POSM (in­clud­ing me­chan­i­cal and en­gi­neer­ing) and prints (show­cas­ing some­thing dif­fer­ent in high gloss fab­ric).

Key ben­e­fits from In-Store Asia 2016: I look at In-store as a na­tional ver­sion of the fa­mous Euroshop. It gets new ideas and peo­ple of re­tail in­dus­try to­gether cre­at­ing a win-win sit­u­a­tion for all.

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