Gagan Gandhi, Director, Retails
We have witnessed some major shifts in demand for fixtures in retail industry. There’s a sharp rise in more and more customized options. Homegrown brands do not like generic fixtures any longer. They want to rather create their own space and create branding through unique fixtures. Mid-range brands are collating down on cost of fixtures and rentals are getting higher day by day. On the other hand, international clients want their own patterns of design. Sometimes, while prototyping and achieving their benchmarks in terms of procuring similar materials etc become challenge to us. As a result, we need to be really innovative and flexible to survive in the retail business.
At In-Store Asia, 2016: This year at In-store Asia, we are targeting luxury brands. We will be showcasing a good variety of high gloss finishes. We are showcasing mainly through four categories – Fixtures (SIS and Store-standing gondolas), complete store fit-out with civil work, POSM (including mechanical and engineering) and prints (showcasing something different in high gloss fabric).
Key benefits from In-Store Asia 2016: I look at In-store as a national version of the famous Euroshop. It gets new ideas and people of retail industry together creating a win-win situation for all.