Mu­rali Bal­gar, Di­rec­tor – Cus­tomer Sup­port, Disha Re­tail Fix­tures Pvt Ltd


“The cus­tomer has be­come very price sen­si­tive in the re­cent times. The ex­pec­ta­tions are be­yond reach in some cases, adding huge pres­sure on the bot­tom line. We have taken some gi­ant strides in the field of value en­gi­neer­ing cou­pled with stricter vigil on sourc­ing. And with re­gards to In­dia’s readi­ness for global prac­tises, we are be­ing no­ticed more so in the past one year ow­ing to the Chi­nese con­di­tions. We are on par with the best in the in­dus­try as far as sys­tems go. In fact, one of the stores done by Disha re­ceived the global award from ARE at Global Shop in the cat­e­gory “Best Spe­cial­ity Re­tail.”

At In-Store Asia 2016: “Ow­ing to a huge de­mand for sys­tems with built in power for shelf light­ing, we are in­tro­duc­ing our so­lu­tion for the same. Also we will be show­cas­ing some new fin­ishes on Stain­less Steel.” Key ben­e­fits from In-Store Asia 2016: “We have been hop­ing for more foot­falls from the re­tail­ers, and trust our ex­pec­ta­tions are met.”

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