Su­ra­jit Chaud­huri, MD, Kal­pakaaru Projects Pvt Ltd


“Manag­ing cus­tomer ex­pec­ta­tions has al­ways been a chal­lenge and it is the same across all busi­nesses. The em­pha­sis on prod­uct qual­ity and its im­por­tance to­wards the fi­nal look and feel of the store is chang­ing. Apart from sus­tain­ing qual­ity, the chal­lenge to keep the costs un­der con­trol is al­ways there. As a so­lu­tions com­pany we have been in­cor­po­rat­ing value en­gi­neer­ing to the fix­tures so that we keep the costs and bud­get un­der con­trol. Our ap­proach to the busi­ness is unique, as we of­fer the com­plete spec­trum of store build as an end to end so­lu­tion provider. We have been ex­posed to in­ter­na­tional store build prac­tises, and we are adopt­ing one of the best health and safety stan­dards across all our sites in In­dia apart from the most de­tailed project man­age­ment prac­tices like pro­cure­ment plan­ning, col­lab­o­ra­tive plan­ning and lean man­age­ment dur­ing the re­al­i­sa­tion and clo­sure of each project. Adopt­ing store build tech­niques match­ing global stan­dards has its im­pact on costs.”

At In-Store Asia 2016: “This is our first en­deav­our at the In-Store Asia. We will bring along su­pe­rior ex­per­tise to­wards store build as a com­pli­ant and eth­i­cal man­u­fac­turer. As a re­puted gen­eral con­tract­ing com­pany with a com­plete in-house team, we of­fer qual­ity and timely de­liv­er­ies as we nav­i­gate around de­pen­den­cies which is very typ­i­cal to this busi­ness.”

Key ben­e­fits from In-Store Asia 2016: “We have been in this in­dus­try for close to two decades. For us, it is a re­la­tion­ship build­ing ex­er­cise, apart from meet­ing and in­ter­act­ing with new prob­a­ble clients to­wards whom we wish to build stores as per global stan­dards.”

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