San­tosh Prasad, Na­tional Head- Re­tail, Plus Light Tech

VM&RD - - IN-STORE ASIA 2016 EXHIBITORS SPECIAL -

“The In­dian re­tail in­dus­try has emerged to be one of the most dy­namic and fast paced in­dus­tries due to the en­try of sev­eral new play­ers. All cus­tomers have now ma­jorly shifted to LED. Their is a huge pres­sure in re­duc­ing the cost to bring ef­fec­tives in the sys­tem. Hence, we have now com­pletely shifted to LED. To bring com­pet­i­tive­ness in the sys­tem, we have started as­sem­bling all our LED fix­tures in In­dia. We are of­fer­ing most ef­fi­cient LED so­lu­tion to re­duce the light­ing load thereby re­duc­ing the op­er­a­tional cost. In­dian re­tail in­dus­try has been ex­pe­ri­enc­ing ex­po­nen­tial growth with re­tail de­vel­op­ment tak­ing place in tier 2 & tier 3 cities as well. Grow­ing in­ter­net pen­e­tra­tion and the rise in num­ber of peo­ple us­ing smart­phones have acted as a cat­a­lyst for the re­tail sec­tor while re­shap­ing cus­tomer be­hav­iour and ex­pec­ta­tions. A great shop­ping ex­pe­ri­ence can only be cre­ated with qual­ity light­ing. Light­ing helps in cre­at­ing an am­bi­ence and help the mer­chan­dise sell. The ma­jor chal­lenge is to ed­u­cate the re­tail­ers about the LED qual­ity and its sus­tain­abil­ity. With ma­jor Chi­nese prod­ucts en­ter­ing the In­dian mar­ket, the low cost LED sys­tem has be­come a big­gest chal­lenge to us.”

At In-Store Asia 2016: “Due to mas­sive change in in­ter­net tech­nol­ogy and smart phones, we are show­cas­ing the IOT (IN­TER­NET of THINGS) tech­nol­ogy which works on blue­tooth mesh. This is a smart sys­tem which works on an sim­ple APP and can con­trol and mea­sure im­por­tant data re­quired to op­ti­mise the oper­a­tion sys­tem.”

Key ben­e­fits from In-Store Asia 2016: “This is the most im­por­tant ex­hi­bi­tion show­cas­ing ev­ery­thing in re­tail. The best thing is that only rel­e­vant peo­ple visit them mak­ing the over­all show most ef­fec­tive. All ar­chi­tects, in­te­rior de­sign­ers and de­ci­sion mak­ing brand own­ers’ pres­ence make this a im­por­tant plat­form.”

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