PKN Nam­biar, Di­rec­tor, Elec­tro­spark


“The cus­tomer has be­come much more de­mand­ing in qual­ity, es­pe­cially in the lifestyle seg­ment. In a way, it is bet­ter for us as a man­u­fac­turer as we come across more chal­lenges and re­alise that ca­pa­bil­i­ties were al­ways there, but the de­mand was miss­ing. Shorter de­liv­ery is an­other area where the cus­tomer has be­come more de­mand­ing. We wel­come these new chal­lenges and at­tain great sat­is­fac­tion in achiev­ing best of re­sults. One of the best prac­tices MNCs abroad are prac­tis­ing is to dis­cuss with the fur­ni­ture man­u­fac­tur­ers their an­nual re­quire­ment and to pro­vide them the sched­ule for the to­tal quan­tity. But the In­dian cus­tomers are spoilt by the fur­ni­ture man­u­fac­tur­ers here, where they will place or­der for one sin­gle SIS and get away with it. So from our cus­tomers point of view, we are way ahead of global prac­tice to their ad­van­tage.”

At In-Store Asia 2016: “Project work is a new area we have en­tered into re­cently, where the quan­ti­ties are not great be­cause these are one time job. and you have to come up with so­lu­tions to the prob­lems on an ev­ery­day ba­sis. We also got the op­por­tu­nity to work with some of the best de­sign­ers in the world, which was def­i­nitely an en­light­en­ing ex­pe­ri­ence.”

Key ben­e­fits from In-Store Asia 2016: “It has al­ways been the plat­form to meet new as well as ex­ist­ing clients. To show­case our ca­pa­bil­ity in terms of qual­ity, man­u­fac­tur­ing, dif­fer­ent ma­te­rial etc. Most of the time your clients are un­able to make it to your man­u­fac­tur­ing fa­cil­ity, and invit­ing them to come to the ex­hi­bi­tion is great.”

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