Na­garaja R, Founder & Di­rec­tor - De­sign, Four Di­men­sions Re­tail De­sign In­dia Pvt. Ltd

VM&RD - - IN-STORE ASIA 2016 EXHIBITORS SPECIAL -

“Brands and re­tail­ers are look­ing for ex­pe­ri­en­tial en­vi­ron­ments that en­gage cus­tomers in dif­fer­en­ti­ated ways. The ex­pec­ta­tion is the in­te­gra­tion of ar­chi­tec­ture, re­tail de­sign, vis­ual mer­chan­dis­ing and dig­i­tal tech. An agency is ex­pected to un­der­stand these do­mains and play a role in their ap­pli­ca­tion when cre­at­ing the re­tail space. Yes, we have had to sharpen and de­velop these skills with col­lab­o­ra­tions and also up­dat­ing our de­liv­er­ables. The In­dian con­sumer, who is younger that the coun­ter­parts in ma­ture re­tail mar­kets, is def­i­nitely ready for new age global prac­tices in in-store en­gage­ment de­liv­ered through in­te­grated re­tail ex­pe­ri­ence de­sign. The in­te­gra­tion of dig­i­tal tech and phys­i­cal en­vi­ron­ment is go­ing through teething is­sues. Once we get past the proof-of-con­cept stage with wide cus­tomer ac­cep­tance then it will be eas­ier to rec­om­mend.”

At In-Store Asia 2016: “We are com­ing to In-Store Asia to take the op­por­tu­nity to demon­strate the up­dated com­pe­tence of 4Di­men­sions in be­ing an in­te­grated Fu­ture Ready Re­tail Ex­pe­ri­ence De­sign Agency. We are com­ing up with an in­ter­ac­tive en­gage­ment in our stall which has not been done be­fore in In-Store Asia. “

Key Ben­e­fits from In-Store Asia 2016: “We’ll get to net­work with the in­dus­try, our peers and also get new in­for­ma­tion on mar­ket trends in In­dia and other global mar­kets.”

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