Hrushikesh Kelkar, Di­rec­tor, Signext Dis­play Sys­tems Pvt Ltd

VM&RD - - IN-STORE ASIA 2016 EXHIBITORS SPECIAL -

We mainly man­u­fac­ture tex­tile light­boxes for in-store re­tail brands. With the cur­rent trends and ban on plas­tic print me­dia, tex­tiles/ fab­rics are gain­ing pop­u­lar­ity in In­dia. Hence, the re­tail brands are will­ing to adopt the lat­est tex­tile prints for ad­ver­tis­ing. Tex­tiles are widely used glob­ally for in-store ad­ver­tis­ing and brand­ing. We have seen a treme­dous de­mand in ac­cept­ing tex­tiles as print me­dia in In­dia too. Tex­tile print­ing, fin­ish­ing and ex­e­cu­tion is a lit­tle dif­fi­cult, time con­sum­ing and te­dious com­pared to con­ven­tional Flex and Vinyl print­ing. But re­tail brands ex­pect sim­i­lar de­liver time­lines for pro­duc­tions and in­stal­la­tions. Cur­rently, meet­ing ur­gent de­liv­ery time­lines is the only chal­lenge we face. But we con­stantly work to avoid this and try to de­liver them as fast as pos­si­ble with­out any has­sle.”

At In-Store Asia 2016: “Our main fo­cus has al­ways been in mak­ing tex­tile light­boxes for re­tail brands. We have now de­vel­oped a new prod­uct line which can com­bine shop­fit­ting and light­boxes. It is a clever and unique com­bi­na­tion of shop­fit­ting ac­ces­sories to the con­ven­tional tex­tile alu­minium framed light­boxes.”

Key ben­e­fits from In-Store Asia 2016: “Our prod­ucts are tar­geted to vis­ual mer­chan­dis­ers, project man­agers and store de­sign­ers. In-store Asia pro­vides the ideal plat­form to show­case our prod­ucts to the in­dus­try. It has been a very suc­cess­ful show for us in the past and we do not doubt it in the fu­ture.”

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