Vikas Jha, National Head – Retail Division, Svarn Infratel Pvt Ltd
Brick-and-mortar retail these days is more technology-driven. Customers are looking for high quality experience and that too under budget constraints. Small- format retail is gaining confidence. Retail industry is also slated to see offline-online mash up. Online tools are being adopted for in-store use to bring the immediacy of online into the brick and mortar world of retail. Following that, our focus has also been on implementing new technology and innovations in all our product lines..
At In-Store Asia, 2016: Well, we have just started our retail domain and this is first time we are participating in such a big even which is certainly a kind of festival for retail fraternity. Since we are in a learning curve, we would like to take new learning, leads and business prospects from In-store Asia this year so that we can come back next year with new developments.
Key benefits from In-Store Asia 2016: As far as business is concerned, nobody can give you bigger exposure than such an event. It will also be a great platform to help us do self-introspection and development. I foresee the event to showcase the future of retail industry.