Ra­jesh Monga, Manag­ing Di­rec­tor, Tru­knox tech­nolo­gies Pvt Ltd

VM&RD - - IN-STORE ASIA 2016 EXHIBITORS SPECIAL -

“Cus­tomer nowa­days are ex­pect­ing more out of ev­ery­thing, and dig­i­tal sig­nage is no dif­fer­ent. Peo­ple are mov­ing to­wards sys­tems with both higher en­gage­ment and lower costs, and that is the area where our prime fo­cus is. Our lat­est of­fer­ing “SynClan” raises the bar for en­gage­ment and low­ers the pric­ing for cre­ation of such art walls. In­dia is now ready for high res­o­lu­tion and un­con­ven­tional video walls, also known as dig­i­tal art walls are gain­ing ground glob­ally and are com­monly used to at­tract cus­tomers, in­crease foot­fall and in­crease their en­gage­ment. Ev­ery­thing comes down to eco­nom­ics, space cost and ef­forts in­volves with it. If the or­gan­i­sa­tion is pro­gres­sive and the ex­e­cu­tion team is right we don’t see any chal­lenge in adapt­ing them in In­dia.”

At In-Store Asia 2016: “We are show­cas­ing SynClan, a unique new so­lu­tion which uses off-the-shelf PCs And LAN ca­bling; al­lows cost­ef­fec­tive, asym­met­ric video walls of any con­fig­u­ra­tion or scale.”

Key ben­e­fits from In-Store Asia 2016: “In-Store Asia is one of the best ways to show­case our prod­uct and its ca­pa­bil­ity to the de­ci­sion mak­ers and con­sul­tants of the re­tail in­dus­try and make them un­der­stand the unique­ness we have brought to the asym­met­ric video wall so­lu­tion with our soft­ware SynClan by show­cas­ing demo video wall lay­outs and how easy it is to con­fig­ure those lay­outs.”

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