Ja­cob Abra­ham, CEO, Ron­tek Sys­tems

VM&RD - - IN-STORE ASIA 2016 EXHIBITORS SPECIAL -

“Busi­ness Mu­sic or Back­ground mu­sic is an in­te­gral part of re­tail at­mo­spher­ics to­day. Cus­tomers are used to qual­ity sound in their homes, me­dia rooms and ex­pect the same in the back­ground or fore­ground for a re­tail ex­pe­ri­ence that keeps them ahead of com­pe­ti­tion. We have en­gi­neered our prod­ucts to meet spe­cific needs of busi­ness mu­sic for re­tail for dif­fer­ent store for­mats. The sys­tems de­signed and man­u­fac­tured by us pro­vide clean bal­anced sound at both back­ground and fore­ground lev­els. It au­to­mat­i­cally ad­justs tonal bal­ance for var­i­ous vol­ume lev­els. The lat­est trend is on­line dig­i­tal stream­ing of mu­sic con­tent and pro­fes­sional cu­ra­tion ready made to com­ple­ment the theme and ethos of the store and the brand. How­ever, there are chal­lenges like am­bi­gu­ity in li­cens­ing, copy­rights and un­re­li­able in­ter­net con­nec­tiv­ity.”

At in-Store Asia 2016: “We will show­case the new gen­er­a­tion Class D and Class T am­pli­fier tech­nol­ogy that are su­per ef­fi­cient, re­li­able, en­ergy sav­ing. They are now avail­able in smaller & sleeker de­sign with smaller foot­print and are also vis­ually ap­peal­ing.”

Key ben­e­fits from In-Store Asia 2016: “We look for­ward to the ben­e­fit of net­work­ing with so­lu­tion providers in the re­tail de­sign in­dus­try, be­sides con­nect­ing and of­fer­ing our ser­vices to some of the lead­ing brands in the re­tail in­dus­try.”

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