Rajesh Kapila, Partner, Metro Multimedia Technologies Digital
The customer today expects a solution for the retail environment where adaptability, ease of use and quick changeover are the key words. Execution is expected to be a seamless process minus any iota of challenge. Being primarily a print solution provider, I think that India has already adopted all global practices in terms of print innovations. I feel that the true challenge lies in the scalability of these print options and practices that we are now seeing in the market.
At In-store Asia 2016: Based on our successful launch of Trevision Visual Solution Systems last year which are mainly targeting the soft signage sector, we are further enhancing this segment with more adaptable structures which can be installed in the most complex or challenging store environments. In addition to this, we will further enhance our customers visual experience with our newest Dye Sublimation offering which adds an additional punch on colours and provides all the true characteristics required in a soft signage solution.
Key benefits from In-store Asia 2016: We find this show focusses on our target segment and gives us an opportunity to display our systems in a conducive environment where the entire retail experience is being enjoyed.