Ra­jesh Kapila, Part­ner, Metro Mul­ti­me­dia Tech­nolo­gies Dig­i­tal


The cus­tomer to­day ex­pects a so­lu­tion for the re­tail en­vi­ron­ment where adapt­abil­ity, ease of use and quick changeover are the key words. Ex­e­cu­tion is ex­pected to be a seam­less process mi­nus any iota of chal­lenge. Be­ing pri­mar­ily a print so­lu­tion provider, I think that In­dia has al­ready adopted all global prac­tices in terms of print in­no­va­tions. I feel that the true chal­lenge lies in the scal­a­bil­ity of these print op­tions and prac­tices that we are now see­ing in the mar­ket.

At In-store Asia 2016: Based on our suc­cess­ful launch of Tre­vi­sion Vis­ual So­lu­tion Sys­tems last year which are mainly tar­get­ing the soft sig­nage sec­tor, we are fur­ther en­hanc­ing this seg­ment with more adapt­able struc­tures which can be in­stalled in the most com­plex or chal­leng­ing store en­vi­ron­ments. In ad­di­tion to this, we will fur­ther en­hance our cus­tomers vis­ual ex­pe­ri­ence with our new­est Dye Subli­ma­tion of­fer­ing which adds an ad­di­tional punch on colours and pro­vides all the true char­ac­ter­is­tics re­quired in a soft sig­nage so­lu­tion.

Key ben­e­fits from In-store Asia 2016: We find this show fo­cusses on our tar­get seg­ment and gives us an op­por­tu­nity to dis­play our sys­tems in a con­ducive en­vi­ron­ment where the en­tire re­tail ex­pe­ri­ence is be­ing en­joyed.

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