Hardeep Singh, Manag­ing Di­rec­tor, Forbo Floor­ing In­dia


“To­day, floor­ing is not just about ce­ram­ics and a con­sumer can now choose from vinyl, linoleum, car­pets etc. And when there are so many op­tions to choose from, the ex­pec­ta­tion def­i­nitely rises. We of­fer a wide range of prod­ucts which are not just durable and el­e­gant but also sur­pris­ingly easy to clean and main­tain, re­sult­ing in huge sav­ings both in terms of money and en­ergy. The Linoleum floor­ing (brand name “Mar­moleum”) and the Flocked Car­pet (brand name “Flo­tex”) are true hy­gienic floor­ing which be­comes ideal for med­i­cal fa­cil­i­ties and ed­u­ca­tional in­sti­tu­tions. FDI in re­tail has in­creased the op­por­tu­ni­ties, and some of the big key ac­counts like to keep uni­form in­ter­na­tional spec­i­fi­ca­tions for de­sign­ing all their stores and the In­dian mar­ket is ready for that, as most of the items are ei­ther eas­ily avail­able or can be ar­ranged. Apart from this, In­dian mar­ket are also try­ing to adopt sus­tain­able and or­ganic prod­ucts, so as to min­imise the ef­fect on na­ture. But the in­dus­try poses a few chal­lenges like get­ting skilled labour, bud­get con­straints.”

At In-Store Asia 2016: “Forbo as a brand is known for its ul­tra-per­form­ing floor cov­er­ings and we wish to ex­pand this ex­pe­ri­ence to the re­tail sec­tor too. Af­ter a big num­ber of con­sumers in the med­i­cal and cor­po­rate sec­tors, we wish to tap the ex­ten­sive po­ten­tial the grow­ing re­tail mar­ket of In­dia has. Hence, Forbo plans to bring the best to In-Store Asia this year.”

Key ben­e­fits from In-Store Asia 2016: “Forbo ex­pects a plat­form of great au­di­ence, so as to cre­ate an im­pres­sion of a brand which has re­tail spe­cific floor­ing. We ex­pect a good cov­er­age, a good amount of foot­fall and hope to cre­ate ever last­ing re­la­tion­ships and net­works.”

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