Sankalp Sahu, Founder, 02June De­sign Stu­dios

VM&RD - - IN-STORE ASIA 2016 EXHIBITORS SPECIAL -

Brands in In­dia are un­der­go­ing a change as they are pushed harder than ever with fierce com­pe­ti­tion from in­ter­na­tional brands, In­dian brands and the on­line re­tail­ers. They not only have to de­liver the best qual­ity and de­sign of prod­ucts, but they also have to of­fer the most mem­o­rable ex­pe­ri­ences while shop­ping. All this needs to be achieved in a strict bud­get and with the aim to re­tain cus­tomer loy­alty. At 02JUNE De­sign Stu­dios, we have al­ways be­lieved that stores should be mem­o­rable and full of char­ac­ter which di­rectly re­flects the brands per­sona. This can only be achieved if holis­tic set of ser­vices in­clud­ing vis­ual mer­chan­dis­ing, vis­ual mar­ket­ing and vis­ual lan­guage are worked in de­tail from ini­tial stages along with re­tail de­sign ser­vices. With FEWSTEPSAHEAD as the com­mu­ni­ca­tion de­sign arm of 02JUNE De­sign Stu­dios, we are able to pro­vide a holis­tic de­sign ap­proach to our clients. One of the big­gest chal­lenge that we see in achiev­ing such ex­pe­ri­en­tial shop­ping are very tight bud­gets. Un­for­tu­nately a ma­jor chunk of money that re­tailer spends on a store goes into high rents.

At In-Store Asia 2016: We are show­cas­ing our vi­sion for the in­no­va­tive re­tail de­sign and sen­si­ble use of tech­no­log­i­cal in­ter­face to en­hance the user ex­pe­ri­ence and bring pos­i­tive re­turns for the brands whom we work for.

Key Ben­e­fits from In-Store Asia 2016: For us, In-Store Asia is a place where we would get the op­por­tu­nity to show­case what our vi­sion is for the In­dian Re­tail In­dus­try and how we can part­ner with clients to de­liver to them “mem­o­rable re­tail ex­pe­ri­ences” which al­ways keep them ahead!

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