Sankalp Sahu, Founder, 02June Design Studios
Brands in India are undergoing a change as they are pushed harder than ever with fierce competition from international brands, Indian brands and the online retailers. They not only have to deliver the best quality and design of products, but they also have to offer the most memorable experiences while shopping. All this needs to be achieved in a strict budget and with the aim to retain customer loyalty. At 02JUNE Design Studios, we have always believed that stores should be memorable and full of character which directly reflects the brands persona. This can only be achieved if holistic set of services including visual merchandising, visual marketing and visual language are worked in detail from initial stages along with retail design services. With FEWSTEPSAHEAD as the communication design arm of 02JUNE Design Studios, we are able to provide a holistic design approach to our clients. One of the biggest challenge that we see in achieving such experiential shopping are very tight budgets. Unfortunately a major chunk of money that retailer spends on a store goes into high rents.
At In-Store Asia 2016: We are showcasing our vision for the innovative retail design and sensible use of technological interface to enhance the user experience and bring positive returns for the brands whom we work for.
Key Benefits from In-Store Asia 2016: For us, In-Store Asia is a place where we would get the opportunity to showcase what our vision is for the Indian Retail Industry and how we can partner with clients to deliver to them “memorable retail experiences” which always keep them ahead!