Alison Carr, Senior Associate and Design Leader, Gensler
“There was some inconsistency in the quality of documentation. The entries that included professional photography were the most successful, and I suggest that in the future you should request professional photography only. Design drawings did not add value to the submissions. Floor plans were very helpful. Generally there was too much copy to read for each submittal. You should limit the entry description to 100 words or less if possible. There were many global design trends incorporated into the entries this year and the overall quality of design was stronger than last year. I was particularly impressed with the Indian apparel entries.
The judging was generally easy to do on the website. I had trouble confirming my selections during the second round. In some cases there were multiples of the same photographs in a single entry which took more time to evaluate. Perhaps you should limit the number of shots per category. I really enjoy being part of the judging process, as it is wonderful to see the international calibre of design solutions coming out of India. I was truly inspired by some of the projects I reviewed. I am very excited about the future of retail design and the retail industry in India and I hope to continue to be part of your community.”