Ali­son Carr, Se­nior As­so­ciate and De­sign Leader, Gensler

VM&RD - - VM&RD RETAIL DESIGN AWARDS 2016 -

“There was some in­con­sis­tency in the qual­ity of doc­u­men­ta­tion. The en­tries that in­cluded pro­fes­sional pho­tog­ra­phy were the most suc­cess­ful, and I sug­gest that in the fu­ture you should re­quest pro­fes­sional pho­tog­ra­phy only. De­sign draw­ings did not add value to the sub­mis­sions. Floor plans were very help­ful. Gen­er­ally there was too much copy to read for each sub­mit­tal. You should limit the en­try de­scrip­tion to 100 words or less if pos­si­ble. There were many global de­sign trends in­cor­po­rated into the en­tries this year and the over­all qual­ity of de­sign was stronger than last year. I was par­tic­u­larly im­pressed with the In­dian ap­parel en­tries.

The judg­ing was gen­er­ally easy to do on the web­site. I had trou­ble con­firm­ing my se­lec­tions dur­ing the sec­ond round. In some cases there were mul­ti­ples of the same pho­tographs in a sin­gle en­try which took more time to eval­u­ate. Per­haps you should limit the num­ber of shots per cat­e­gory. I re­ally en­joy be­ing part of the judg­ing process, as it is won­der­ful to see the in­ter­na­tional cal­i­bre of de­sign so­lu­tions com­ing out of In­dia. I was truly in­spired by some of the projects I re­viewed. I am very ex­cited about the fu­ture of re­tail de­sign and the re­tail in­dus­try in In­dia and I hope to con­tinue to be part of your com­mu­nity.”

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