Claire Eng­land, Head-VM, Jaeger

VM&RD - - VM&RD RETAIL DESIGN AWARDS 2016 -

“The stan­dard this year was the best. The en­tries were more var­ied than usual and peo­ple are be­ing more ad­ven­tur­ous with their schemes. I liked the use of hu­mour and brave ideas. The use of in store ‘touch points’, prod­uct in­for­ma­tion and story telling re­flects very much what is hap­pen­ing here in the UK. The en­tries were all very well pre­sented, ex­cept one in best light­ing! It shows a pas­sion and se­ri­ous at­ti­tude to VM and the need to drive sales. The whole process runs very smoothly and it is a plea­sure to be in­volved. Thank you for the in­vi­ta­tion. I would like some day to come over for the cer­e­mony.”

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