Vishal Kapoor - Chief De­sign Of­fi­cer, Fu­ture Group


The qual­ity of en­tries spe­cially in f&b, spe­cial­ity stores seems to be get­ting bet­ter ev­ery year and jury’s role is get­ting more chal­leng­ing.

There is of­ten this sense of hav­ing to pick three out of so many high qual­ity en­tries. Global trends can be seen in quite a few high qual­ity de­signs both in terms of its ap­peal, vis­ual ex­pe­ri­ence & lan­guage and ma­te­ri­als. It’s also in­ter­est­ing to see very con­fi­dent merger of lo­cal and global trends in quite a few de­sign out­comes. Over the years we have seen de­signs not just as ar­chi­tec­tural ex­pres­sions of sole ar­chi­tects, but a well in­te­grated user / con­sumer ex­pe­ri­ence cen­tric holis­tic model with healthy dose of brand unique­ness in most of them. I feel the judg­ing mod­ule should be fur­ther cur­tailed and only the top 6-9 en­tries should be al­lowed spe­cially in the fi­nal stages. I would like the in­ter­ac­tion of the judg­ing mod­ule on­line to be faster and eas­ier. I would stress more on the in­ter­ac­tion de­sign and user ease.

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