Brass Tacks comes to Ben­galuru

VM&RD - - NEWS -

Af­ter hav­ing wowed Chen­nai with her sim­ple yet stun­ning de­signs, De­signer Anaka Narayanan launched her store Brass Tacks in Indi­rana­gar, Ben­galuru. Brass Tacks is a women’s fash­ion la­bel that trans­lates hand-crafted tex­tiles into mod­ern sil­hou­ettes. Their lines are known for ex­cel­lence in fit and tai­lor­ing qual­ity, with a sim­plic­ity and unique­ness that give the pieces a time­less look. Brass Tacks clothes are de­signed for women who are am­bi­tious, strong, pas­sion­ate, and funlov­ing. The brand opened its first store in Chen­nai in 2007, fol­lowed by its on­line store brasstacks­madras.com.

A large mo­ti­va­tion be­hind start­ing the la­bel was Anaka’s pas­sion for hand-crafted tex­tiles, and find­ing ways to in­ter­pret them for a con­tem­po­rary mar­ket. ”We worked closely with a non profit in San­dur for the em­broi­dery. This or­ga­ni­za­tion works with women from the Ban­jara com­mu­nity to pro­duce em­broi­dery and they have been sup­port­ive by work­ing with our de­signs, colour scheme and dead­lines”, says Anaka, about the em­broi­dery used for the lat­est col­lec­tion.

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