Brass Tacks comes to Bengaluru
After having wowed Chennai with her simple yet stunning designs, Designer Anaka Narayanan launched her store Brass Tacks in Indiranagar, Bengaluru. Brass Tacks is a women’s fashion label that translates hand-crafted textiles into modern silhouettes. Their lines are known for excellence in fit and tailoring quality, with a simplicity and uniqueness that give the pieces a timeless look. Brass Tacks clothes are designed for women who are ambitious, strong, passionate, and funloving. The brand opened its first store in Chennai in 2007, followed by its online store brasstacksmadras.com.
A large motivation behind starting the label was Anaka’s passion for hand-crafted textiles, and finding ways to interpret them for a contemporary market. ”We worked closely with a non profit in Sandur for the embroidery. This organization works with women from the Banjara community to produce embroidery and they have been supportive by working with our designs, colour scheme and deadlines”, says Anaka, about the embroidery used for the latest collection.