Canon opens its 200th Im­age Square store in In­dia

VM&RD - - NEWS -

Canon In­dia re­in­forced its in­vest­ment in re­tail ex­pan­sion with the open­ing of its 200th Canon Im­age Square (CIS) store in Mum­bai. The ex­clu­sive CIS store is lo­cated at Meera Road, Mum­bai and brings the best in class pho­tog­ra­phy and home print­ing so­lu­tions.

Speak­ing on the launch, Kazu­tada Kobayashi Pres­i­dent & CEO, Canon In­dia, said, “Com­mit­ment to­wards the coun­try and ded­i­ca­tion of Canon, to­gether has trans­lated into growth over years and the 200th Canon Im­age Square (CIS) store is an­other in­di­ca­tion of our rapidly ex­pand­ing cus­tomer base across the coun­try. With this launch, Canon In­dia marks an­other mile­stone to en­sure an in­ter­ac­tive and in­for­ma­tive buy­ing ex­pe­ri­ence for our ex­ist­ing and po­ten­tial cus­tomers. CIS stores have been suc­cess­ful in con­tribut­ing to Canon’s sig­nif­i­cant cus­tomer out­reach and po­si­tion­ing it as a mar­ket leader. With the rapid growth in imaging in­dus­try in In­dia, Canon endeavours to cap­ture 50% mar­ket share in the DSLR seg­ment by end of 2016.”

Com­ment­ing on the launch, An­drew Koh, Vice Pres­i­dent of Con­sumer Imaging and In­for­ma­tion Cen­tre, Canon In­dia said, “The com­bi­na­tion of an ag­gres­sive mar­ket­ing strat­egy, va­ri­ety of prod­ucts and rapid re­tail ex­pan­sion, in­clud­ing in Tier 2 and Tier 3 mar­kets, has re­sulted in a ro­bust brand strat­egy. This strat­egy is fash­ioned such that it cre­ates en­gage­ment, ed­u­ca­tion and an ex­pe­ri­en­tial pur­chase for the cus­tomer. On this note, we would like to thank all our part­ners and our cus­tomers for their sup­port and con­tri­bu­tion to this suc­cess.”

With this open­ing, Canon now has 14 ex­clu­sive stores in Mum­bai and 28 stores in Ma­ha­rash­tra thus con­sol­i­dat­ing Canon’s pres­ence across 94 cities.

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