Integrated to inspire
Developments in the marketplace across the world are clearly indicating that the omnichannel age will set upon us faster than we think. Digitization, the collaboration of the online and the offline is indeed taking the retail world by storm globally powered by technology. Meanwhile, in the physical retail space we have seen a new phenomenon of the integration of conventional store design materials to create inspiring shopping environments. For example, fixtures have integrated with lighting, lighting with flooring, lighting with music, mirrors with social media etc., like never before.
The Euroshop feature presents this new trend that was the highlight of the show this year which featured many fantastic collaborative ideas to digitize and emotionalize market places for the new-age connected customer. The cover story of the all new Roadster Life Co. features the collaboration of store design with technology which delivers a unique tech transformed brand experience at its digitized physical store.
Along with technology is the growing importance of the use of curative design thinking in inspiring, engaging and converting customers in-store. The Indian design section features some new and inspiring curated concepts of store design that present the use of art in design and display in the Indian marketplace.
The window display section presents some interesting concepts that are a testimony to these new trends across Indian and Global markets when changing over to the new season.
The report on the VM&RD Phillips Lighting Breakfast meet also reveals the new age interest in retailer and brands to integrate technology and lighting to attract, engage and convert their new-age customers.
Hope you enjoy this mix of art and tech in this issue and we would greatly appreciate your feedback on email@example.com.
We would love you to join us in our new Facebook page at https://www.facebook.com/vmrdInstoreAsia/ and also post pictures of some of your good works for the retail world to see.
Happy reading! Surender Gnanaolivu Advisory Editor