Su­nil Suresh & Shubha Su­nil, Stan­ley Lifestyles Ltd.

Founded in 1996 by Su­nil Suresh, Stan­ley has made its mark in the lux­ury leather fur­ni­ture mar­ket in a coun­try that still equates lux­ury to Euro­pean crafts­man­ship. Tak­ing the lux­ury fur­ni­ture & fur­nish­ing mar­ket in In­dia to a whole new level, Stan­ley unve

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Start­ing his jour­ney as a young teenage rebel, Su­nil Suresh, CEO & Founder of Stan­ley, ran away to Mum­bai from his home town Ban­ga­lore and worked near Gate­way of In­dia, sell­ing small leather prod­ucts to the wealthy folks who stayed and vis­ited the fa­mous Taj Ma­hal Palace Ho­tel. His later job as a pro­duc­tion man­ager in a leather gar­ment com­pany gave him tremen­dous ex­po­sure to the world of leather, fash­ion and lux­ury. Hav­ing worked with many Euro­pean iconic brands, he un­der­stood how these global lux­ury brands used the tra­di­tional skills and crafts­man­ship of In­dian ar­ti­sans to pro­duce some of the finest ar­ti­cles sold in the lux­ury mar­kets across the world.

Su­nil’s pas­sion for leather and his de­sire to cre­ate a world class In­dian com­pany took shape when he started Stan­ley Au­to­mo­tive seat­ing as a garage start up with three fine crafts­man and a small cap­i­tal of three lakh ru­pees.To­day Stan­ley em­ploys over 600 of the finest ar­ti­sans from across In­dia to pro­duce some of the finest leather ar­ti­cles in the world, which can be proudly called “HAND MADE IN IN­DIA.” Be­sides, there pres­ence through a chain of fur­ni­ture bou­tiques across In­dia, the com­pany re­cently launched Global Liv­ing Em­po­rio, In­dia’s largest in­ter­na­tional dé­cor mall con­cep­tu­alised and cu­rated by Shubha Su­nil and Su­nil Suresh - the founders of Stan­ley Lifestyles Ltd. VM&RD chat­ted up with the cou­ple on the brand’s new store, its re­tail ex­pan­sion plan and more. Edited ex­cerpts.

You re­cently un­veiled the new re­tail for­mat Global Liv­ing Em­po­rio. Can you tell us a bit about the mar­ket po­ten­tial for the lux­ury home decor seg­ment. What is the plan to take this for­mat to other re­gions of the coun­try.

Global Liv­ing Em­po­rio has been opened to cater to the de­mands of ar­chi­tects, de­sign­ers and high end home mak­ers. Rep­re­sent­ing 60 In­dian and in­ter­na­tional brands, while show­cas­ing over 150 room set­ting in its 1,00,000 sft fa­cil­ity pro­vides the com­plete choice un­der one roof. We plan to open one each in Delhi, Mum­bai and Hy­der­abad in the com­ing years based on the suc­cess of the Ban­ga­lore store.

With the store de­sign done by in-house team, what was the over­all con­cept to suit the var­i­ous brands it houses?

The idea was sim­ple. It had to high­light what we in­tend to sell and not decorate the am­bi­ence and dis­tract the clients.

We have cre­ated three zones across the levels which is lux­ury, pre­mium & com­fort, where we have fur­ni­ture and brands that suit each seg­ment.

Tell us about the brands you have ex­clu­sively brought into In­dia with this store?

Christopher Guy is con­sid­ered one of most lux­u­ri­ous brands in the world and has the le­gacy of hav­ing done hun­dreds of bil­lion­aire homes. Cierre is a 40 year Ital­ian fam­ily owned brand that be­lieves in mak­ing the world’s best so­fas. Poltrona Frau is one of the classi­est pre­mium Ital­ian brands with a his­tory of 104 years, while Kartell & Moroso are the most ad­mired brands by de­sign­ers world­wide. Also, Gor­sia for Stalely is a re­fresh­ing ex­ten­sion of brand Stan­ley in the non leather area.

Can you tell us about Stan­ley Bou­tique’s re­tail pres­ence in In­dia, and what ex­pan­sion plans do you have in mind this year?

We have 15 stores across In­dia and have now started fran­chis­ing out as well, we plan to have 30 POS by 2020.

What was the com­pany’s rev­enue last year and what growth do you ex­pect this year?

The group will do a gross rev­enue of 250 cr in FY16-17. While next fis­cal we tar­get to grow by 10 to 12%

Su­nil Suresh & Shubha Su­nil, Founders, Stan­ley Lifestyles Ltd.

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