Lighting today is one of the key aspects that help create brand specific differentiated experience in a store. To throw more light on new applications of lighting in retail, VM&RD recently organized a roundtable breakfast meet at Courtyard by Marriott in Gurgaon, sponsored by lighting major Philips Lighting. Moderated by Surender Gnanaolivu, Advisory Editor, VM&RD and led by Vardan Sharma, Head of Marketing, Retail B2B Business, Philips Lighting, the event saw generous participations from leading national Fashion retailers, brands and architects based in the city and vicinity.
The session began with few interesting case study video clips that demonstrated how technology integrated with lighting to Attract, Engage and Convert customers in global markets. The video on Ted Baker illustrated how lighting helped the brand create different moods in the environment by integrating with technology and the instore music to offer great customer service. The Diechmann video demonstrated how dynamic window lighting can help attract and convert passers-by into increased footfalls. The essential theme of the overall roundtable discussion was around the elements of Attract, Engage and Convert which is critical for new age Fashion Retailers. The main discussion touched upon following pointers:
How important is 360 degree lighting design?
Is India ready for new age retail technology models?
Are the companies ready for customer analytics through lighting?
How do you see investments in integrating lighting with technology?
Lighting supplier or partner?