Technology @ Retail
Online retail is currently fuelling investment in physical stores in the sector. This is because competition from suppliers online means retailers have to make their stores even more attractive.
At the same time, the dovetailing of physical and online stores is generating new retail and interior design concepts. Modern information technology is becoming ever more important here.
At EuroShop 2017, latest developments in technology and integration with in-store elements and functions such as lighting, fixtures, refrigeration, VM, signage and POS among others took centre stage at the trade fair. The focus was how these new-age technology could help the brand in storytelling and creating an emotional connect with their shoppers.
Summing up his experience at EuroShop t his t i me, Murali Balgar, Director Disha Retail says, “This time around, the two key words are Interactive and Integration. We witnessed a huge headway in the way lighting and digital technology was integrated seamlessly into retail fixtures, where enhancing the customer experience was the highlight.”