Representing one of the fastest growing retail markets in the world today, EuroShop 2017 also saw increased participation from Indian retail solution providers as visitors from the categories of shop-build & shop-fit, sign & signage, POS displays, events & stall design, mannequins, deign & architecture and more. The number of Indian exhibitors at EuroShop remained constant between 2014 and 2017, each time with 5 exhibitors occupying just over 150 sqm. At the same time, there was a clear increase in Indian trade visitors, rising from 703 in 2014 to 945 in 2017.
What caught the attention of the visitors from the Indian retail industry, was the highlight on innovation in retail, digitisation and its application in the Indian retail scenario.
For Nagendra Pratap Singh, Head Retail Design, Raymond, EuroShop 2017 was an exhilarating experience and showcase. “What excited me was beautiful lighting solutions done by innovative manufacturers. There was great focus on creating product and retail experience appropriate lights that are smart and programmable. Enabling soothing environment in any given retail space. Second key attraction for me at EuroShop was extensive smart technology that can be applied in large format retail spaces that track customers, interact with them and engage them physically and virtually,” he adds.
As for Akash Kumar, VM Head, Lifestyle, the fact that EuroShop is held once in 3 years, makes it very intriguing for both exhibitors and visitors. “Some of the trends projected in the previous fair did not stand ground while some others have come out stronger. We had a diverse representation from Lifestyle who was able to appreciate and evaluate - retail technologies, marketing POS and visual merchandising trends/ solutions. What stood out for me most was that most large players were focusing on Omni-channel representation. From
design and architecture firms, to technology partners and logistics players everyone was focusing on serving clients across spectrum of offline and online. Retail analytics was another buzz word in the fair.” Akash explains that as for VM, they spotted the growing trend of incorporating custom mannequins, use of digital and kinetics. “While leading sports brands have used them before, it will be interesting to see if the technology becomes more affordable and accessible for us.”
Gajpal Rathore, VM & Projects, BTLBD (Gant, Nautica, Aéropostale- India), felt that the event was interesting not only for visual merchandisers or retail projects but everyone who is from retail background and want to know how customers can be impacted in a better way. “The exposure one gets through such a global platform is worth in all aspects. But, the challenge came in dealing with the participating vendors at EuroShop, as most of them don’t have set up or collaboration in India as yet. Hence even if their products or services are worth utilizing, their import cost left too much to cover up in making those feasible for us. I hope that with Indian government’s initiatives like ‘ make in India’ and lure of booming Indian market we will see more internationally acclaimed product/service providers in India soon. With EuroShop joining hands with In-Store Asia, we hope to see them participating very actively in organising In-Store Asia event this year. These efforts may give some direction to international vendors to set up shop in India, while hinting at Indian vendors to become more competitive in all aspects,” he shares.
Design Community Shyam Sunder, Founder & MD, Four Dimensions Retail Design India
“We were quiet excited by the progress in technology in fixtures which had largely brought out “Shelf & Self” lighting incorporated as part of fixtures. Also the new technology to incorporate retrospectively into fixtures was a big welcome progress.
Lighting too saw quiet a positive move with LED lights becoming smaller and more efficient with also incorporating higher wattage and a lso flexibility to host various colour temperatures based on ones design requirements. On the technology side, great progress in digital communications in a retail store was seen with centrally controlled shelf talkers to creating great experiences to customers using 3D hologram technology and also progress in engagement experiences using technologies like RFID, QR code, virtual mirrors, Photographic product scanners etc. Developments like translucent vinyl floors with digital panels below for floor level communication in the store was a very dramatic & enthralling.” Sanjay Agarwal, MD, FRDC
“White technology was a key catalyst across all categories of retail display, and solutions equally where approach and application of technologies were designed keeping customer in mind.
Beginners in the retail design field could easily understand the future and for professionals it showed vision, while for retailers they could see and visualise path of success in time to come. From shelf level touch points to store level experience creators, at each point of customer journey the dialogue between store and customers will be key in future and that is what one could see at various levels and forms at this Euroshop. From store entrance, mannequins, window displays, inside displays, fixtures, trial rooms, waiting areas, to cash areas and even back of house, the products showed how smart usage of technological driven solutions make customer feel good and retailer happy. Other key highlight was to see how customisation and personlisation will impact usage of current materials. Flooring, ceiling and wall systems are all under transformation and future lies in Smart materials which respond to designer and retailer needs. At store service level, usage of Bots or Robots may not only elevate service levels at store but allow store staff to do better jobs at store.”
Increase in Indian trade visitors, rising from 703 in 2014 to 945 in 2017