Lynda Mur­ray and Phill Hill, In­ter­na­tional Vis­ual.

VM&RD - - Indian Design -

“The over­all de­sign brief was to cre­ate a fresh, new dy­namic look for Globus that would cap­ture the imag­i­na­tion of the younger mar­ket. To con­tinue that idea we also looked at na­ture for the props and vis­ual fea­tures by in­tro­duc­ing plants, both 2 di­men­sional graph­ics and 3D plants. We have in­tro­duced many new con­cepts in VM like dif­fer­ent wall bays with dif­fer­ent trend story, metal tiles as dis­play back­drop at eth­nic wear sec­tion, and play­ful mu­rals fea­ture on the main wall near trial rooms.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.