The fol­low­ing dis­cus­sion saw ex­change of real-time view­points from re­tail­ers, brands and ar­chi­tects while Philips pre­sented the of­fer­ings and pos­si­bil­i­ties in the busi­ness.

VM&RD - - Event -

Var­dan Sharma of Philips Light­ing In­dia, said, “Light­ing to­day is much be­yond just en­ergy sav­ings and is seen as an es­sen­tial el­e­ment of Brand Iden­tity. Global and Lo­cal Fash­ion Re­tail­ers to­day are fo­cus­ing on con­vert­ing their store into sto­ries and us­ing tech­nol­ogy to bring an Omni-chan­nel ex­pe­ri­ence at­tract­ing the mil­len­ni­als. Sev­eral ex­am­ples like a dy­namic trial room light­ing en­abling buy­ers to try cloth­ing in an ac­tual scene set­ting or us­ing In­door Po­si­tion­ing Tech­nol­ogy through Coded Light, to drive a buyer into the stores also cap­tur­ing rel­e­vant data are just few ex­am­ples of these pos­si­bil­i­ties. At Philips we be­lieve, we can ar­chi­tect these pos­si­bil­i­ties by col­lab­o­rat­ing with dif­fer­ent func­tions in a brand”.

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