The following discussion saw exchange of real-time viewpoints from retailers, brands and architects while Philips presented the offerings and possibilities in the business.
Vardan Sharma of Philips Lighting India, said, “Lighting today is much beyond just energy savings and is seen as an essential element of Brand Identity. Global and Local Fashion Retailers today are focusing on converting their store into stories and using technology to bring an Omni-channel experience attracting the millennials. Several examples like a dynamic trial room lighting enabling buyers to try clothing in an actual scene setting or using Indoor Positioning Technology through Coded Light, to drive a buyer into the stores also capturing relevant data are just few examples of these possibilities. At Philips we believe, we can architect these possibilities by collaborating with different functions in a brand”.