All About In­spir­ing & Sur­pris­ing Shop­pers Of To­day

Cel­e­brat­ing its 50th an­niver­sary, EuroShop 2017 kicked off with an op­ti­mised con­cept. Its re­fined pro­file with seven clearly de­fined di­men­sions - POP Mar­ket­ing, Expo & Event Mar­ket­ing, Re­tail Tech­nol­ogy, Light­ing, Vis­ual Mer­chan­dis­ing, Shop Fit­ting & Stor

VM&RD - - Euroshop 2017 -

Dusseldorf re­cently hosted the world’s largest trade fair for re­tail in­vest­ment re­quire­ments, EuroShop 2017 with over 113,000 vis­i­tors and 2368 ex­hibitors. Cel­e­brat­ing its 50th an­niver­sary, the mega event was held over five days from March 5-9th 2017, and wit­nessed great in­ter­na­tional par­tic­i­pa­tion too, 61 na­tions to be pre­cise! With fo­cus on dig­i­tal­i­sa­tion, om­nichan­nel and emo­tion­al­i­sa­tion of the shop­ping ex­pe­ri­ence, vis­i­tors at EuroShop 2017 walked away with in­for­ma­tion on a range of prod­ucts, trends and con­cepts for re­tail­ers and their part­ners which were on dis­play in the 18 ex­hi­bi­tion halls ex­tend­ing over 127,000 m² of net ex­hi­bi­tion space. Hans Werner Rein­hard, Man­ag­ing Di­rec­tor at Messe Düs­sel­dorf, sums up: “EuroShop 2017 has again ex­ceeded all the top scores achieved at EuroShop 2014. At its an­niver­sary event it was able to once again show how young, cre­ative and in­no­va­tive the sec­tor and its trade fair are.”

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