Representing one of the fastest growing retail markets in the world today, EuroShop 2017 also saw increased participation from Indian retail solution providers as visitors from the categories of shop-build & shop-fit, sign & signage, POS displays, events & stall design, mannequins, deign & architecture and more. The number of Indian exhibitors at EuroShop remained constant between 2014 and 2017, each time with 5 exhibitors occupying just over 150 sqm. At the same time, there was a clear increase in Indian trade visitors, rising from 703 in 2014 to 945 in 2017.
What caught the attention of the visitors from the Indian retail industry, was the highlight on innovation in retail, digitisation and its application in the Indian retail scenario.
For Nagendra Pratap Singh, Head Retail Design, Raymond, EuroShop 2017 was an exhilarating experience and showcase. “What excited me was beautiful lighting s ol ut i ons done by innovative manufact u r e r s . There was great focus on creating product and retail experience appropriate lights that are smart and programmable. Enabling soothing environment in any given retail space. Second key attraction for me at EuroShop was extensive smart technology that can be applied in large format retail spaces that track customers, interact with them and engage them physically and virtually,” he adds.
As for Akash Kumar, VM Head, Lifestyle, the fact that EuroShop is held once in 3 years, makes it very intriguing for both exhibitors and visitors. “Some of the trends projected in the previous fair did not stand ground while some others have come out stronger. We had a diverse representation from Lifestyle who was able to appreciate and evaluate - retail technologies, marketing POS and visual merc h a n d i s i n g trends/ solutions. What stood out for me most was that most large players were focusing on Omni-channel representation. From