In­dia@EuroShop 2017

VM&RD - - Euroshop 2017 -

Rep­re­sent­ing one of the fastest grow­ing re­tail mar­kets in the world to­day, EuroShop 2017 also saw in­creased par­tic­i­pa­tion from In­dian re­tail so­lu­tion providers as vis­i­tors from the cat­e­gories of shop-build & shop-fit, sign & sig­nage, POS dis­plays, events & stall de­sign, man­nequins, deign & ar­chi­tec­ture and more. The num­ber of In­dian ex­hibitors at EuroShop re­mained con­stant be­tween 2014 and 2017, each time with 5 ex­hibitors oc­cu­py­ing just over 150 sqm. At the same time, there was a clear in­crease in In­dian trade vis­i­tors, ris­ing from 703 in 2014 to 945 in 2017.

What caught the at­ten­tion of the vis­i­tors from the In­dian re­tail in­dus­try, was the high­light on in­no­va­tion in re­tail, digi­ti­sa­tion and its ap­pli­ca­tion in the In­dian re­tail sce­nario.

For Na­gen­dra Pratap Singh, Head Re­tail De­sign, Ray­mond, EuroShop 2017 was an ex­hil­a­rat­ing ex­pe­ri­ence and show­case. “What ex­cited me was beau­ti­ful light­ing s ol ut i ons done by in­no­va­tive man­u­fact u r e r s . There was great fo­cus on creat­ing prod­uct and re­tail ex­pe­ri­ence ap­pro­pri­ate lights that are smart and pro­gram­mable. En­abling sooth­ing environment in any given re­tail space. Sec­ond key at­trac­tion for me at EuroShop was ex­ten­sive smart tech­nol­ogy that can be ap­plied in large for­mat re­tail spa­ces that track customers, in­ter­act with them and en­gage them phys­i­cally and vir­tu­ally,” he adds.

As for Akash Ku­mar, VM Head, Lifestyle, the fact that EuroShop is held once in 3 years, makes it very in­trigu­ing for both ex­hibitors and vis­i­tors. “Some of the trends pro­jected in the pre­vi­ous fair did not stand ground while some oth­ers have come out stronger. We had a di­verse rep­re­sen­ta­tion from Lifestyle who was able to ap­pre­ci­ate and eval­u­ate - re­tail tech­nolo­gies, mar­ket­ing POS and vis­ual merc h a n d i s i n g trends/ so­lu­tions. What stood out for me most was that most large play­ers were fo­cus­ing on Omni-chan­nel rep­re­sen­ta­tion. From

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