De­sign Com­mu­nity

VM&RD - - Euroshop 2017 -

Shyam Sun­der, Founder & MD, Four Di­men­sions Re­tail De­sign In­dia

“We were quiet ex­cited by the progress in tech­nol­ogy in fix­tures which had largely brought out “Shelf & Self” light­ing in­cor­po­rated as part of fix­tures. Also the new tech­nol­ogy to in­cor­po­rate ret­ro­spec­tively into fix­tures was a big wel­come progress.

Light­ing too saw quiet a pos­i­tive move with LED lights be­com­ing smaller and more ef­fi­cient with also in­cor­po­rat­ing higher wattage and a lso flex­i­bil­ity to host var­i­ous colour tem­per­a­tures based on ones de­sign re­quire­ments. On the tech­nol­ogy side, great progress in dig­i­tal com­mu­ni­ca­tions in a re­tail store was seen with cen­trally con­trolled shelf talk­ers to creat­ing great ex­pe­ri­ences to customers us­ing 3D holo­gram tech­nol­ogy and also progress in en­gage­ment ex­pe­ri­ences us­ing tech­nolo­gies like RFID, QR code, vir­tual mir­rors, Photographic prod­uct scan­ners etc. De­vel­op­ments like translu­cent vinyl floors with dig­i­tal pan­els be­low for floor level com­mu­ni­ca­tion in the store was a very dra­matic & en­thralling.”

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