Huzefa S Mer­chant, Di­rec­tor, Insync Shop Fit­tings

VM&RD - - Euroshop 2017 -

“The phys­i­cal store has the po­ten­tial to be the most pow­er­ful and ef­fec­tive form of me­dia avail­able to a brand be­cause it of­fers an ex­pe­ri­ence, which if crafted prop­erly, can­not be repli­cated online. So to in­te­grate the ad­van­tages of phys­i­cal & dig­i­tal re­tail­ing INSYNC launched the SMART Shop Fit so­lu­tion at Euro Shop this march. It was amaz­ing to see the grow­ing fo­cus on dig­i­tal­i­sa­tion at EuroShop this year so much so that it had its fo­cused omni chan­nel dis­cus­sions & activities at the show. INSYNC was not only the lone Shop Fit­ter from In­dia but also was one of the only so­lu­tion providers that com­bined Phys­i­cal Shop Fit­tings, Dig­i­tal Hard­ware & Soft­ware as a com­plete so­lu­tion, we felt proud to be in step with global trends and not just mere fol­lower or repli­ca­tor.”

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