Curated For Omni Channel
Online Fashion retailer Myntra leads its debuts into the omnichannel domain with its star performing private label Roadster Life Co. in a concept physical store in Bangalore, India. The store experience strategy is to use very innovative technology in an
Brand Roadster Life Co., from the private label portfolio of Myntra, has been showing great potential in terms of its overall contribution to Myntra and its aggressive growth year on year. It therefore made good business strategy for Myntra to use brand Roadster Life Co. to debut into the omnichannel store domain. With its strength in technology and user experience, it made logical sense to bring its Fashion Quotient and Tech strength together in a tactile physical store.
The futuristic store spread over 4000 sft combines the accessibility of touch-andfeel along with integrating technology like Ananth Narayanan, CEO of Myntra & Jabong, said, It’s our entry into the offline segment will further boost its prospects. With this move, customers will receive an exceptional brand experience transformed by technology and a new avenue for shopping. This is our first step in curating an omnichannel presence and will be a major area of focus for us in the months to come.