Fu­sion Fun

Tak­ing on a fresh look at its new store at Sea­woods, Mum­bai, fash­ion re­tailer Globus’s in­tent was to adopt a dynamic look that will cap­ture the imag­i­na­tion of the younger mar­ket whilst re­tain­ing the core Globus cus­tomer.

VM&RD - - Design Indian -

Globus be­lieves that mil­len­ni­als want more from their shop­ping ex­pe­ri­ence than a white, func­tional box. They are look­ing for an im­mer­sive, vis­ually en­joy­able space, an all round shop­ping ex­pe­ri­ence that cel­e­brates style not only in the fash­ion on of­fer, but in the environment it is in. The vis­ual and func­tional in­tent is based on the in­sight that modern In­dian shop­pers don’t want to de­cide be­tween East­ern and Western in­flu­ences. When asked on the need of change in the store de­sign con­cept, de­sign team of Globus ex­plained that it is Globus’s in­tent to adopt a dynamic look that will cap­ture the imag­i­na­tion of the younger mar­ket whilst re­tain­ing the core Globus cus­tomer.

The first change that catches your eye upon en­ter­ing the new Globus store at Sea­woods, is the care­ful mix of greys as op­posed to the ear­lier-used fresh lime green. Eas­ier nav­i­ga­tion, bet­ter light­ing, and high end fix­tures con­tinue the rest of the de­sign story. A theme of na­ture is car­ried through­out the store with­out be­ing over-pow­er­ing. In­side the store, modern In­dian aes­thet­ics are rep­re­sented by in­tri­cate me­tal wall hang­ings, lit up by con­tem­po­rary me­tal lights. Both cre­ate a dra­matic back drop for the dis­play of Globus’ fash­ion themes. The idea of me­tal is fur­ther ex­plored in cut-out, rus­tic me­tal signs through­out the store, a theme that con­trasts as well as en­hances the na­ture el­e­ments.

The 6400 sq ft store spread on a sin­gle level opens with 13 ft high Crit­tal wall win­dow with a lit podium for dis­play pur­poses. While the main sig­nage logo has LED acrylic “The store is ded­i­cated to the cus­tomer who ap­pre­ci­ates in­ter­na­tional taste but loves their In­dian roots,” con­cluded Vi­nay Nad­karni, CEO, Globus Stores.

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