Space of Pace

The 1200 sq ft Neos Store at Su­rat is a de­sign story stemmed from the pas­sion for run­ning. Cat­a­lyst De­sign mapped the space care­fully in an in­for­mal de­sign lan­guage.

VM&RD - - Design Indian -

Run­ning to­day is not only a form of sport but a re­li­gion. This idea may have prompted WSF Group when they opened Neos Store at Su­rat’s VR Mall amongst their many sports­wear stores in In­dia. Re­spon­si­ble to ex­e­cute the store de­sign and VM of the store, Jags Rawat of Cat­a­lyst De­sign, ex­plained, “The brief was to cre­ate one of its kind run­ning spe­cial­ity multi-brand chain that con­nects with run­ners and pro­vides them holis­tic so­lu­tions un­der one roof.”

In or­der to make the space more invit­ing, the store has taken the open façade ap­proach to make the en­trance more invit­ing and win­dows more ac­ces­si­ble. The sig­nage in 3D box let­ter with LED back-lit is aimed to stand out from the other stores in the mall. The en­gage podium with body forms in run­ning pos­ture at the cen­ter of the store de­mar­cates the store into footwear and ap­parel zone and also works as a nav­i­ga­tor for the con­sumers. The open ap­proach pre­vails through­out the store, where ex­posed ceil­ing, un­fin­ished brick wall, open back fix­tures with per­fo­ra­tion cre­ates a space which can breathe. In short, the store res­onates with ev­ery run­ner’s mind­set.

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