Space of Pace
The 1200 sq ft Neos Store at Surat is a design story stemmed from the passion for running. Catalyst Design mapped the space carefully in an informal design language.
Running today is not only a form of sport but a religion. This idea may have prompted WSF Group when they opened Neos Store at Surat’s VR Mall amongst their many sportswear stores in India. Responsible to execute the store design and VM of the store, Jags Rawat of Catalyst Design, explained, “The brief was to create one of its kind running speciality multi-brand chain that connects with runners and provides them holistic solutions under one roof.”
In order to make the space more inviting, the store has taken the open façade approach to make the entrance more inviting and windows more accessible. The signage in 3D box letter with LED back-lit is aimed to stand out from the other stores in the mall. The engage podium with body forms in running posture at the center of the store demarcates the store into footwear and apparel zone and also works as a navigator for the consumers. The open approach prevails throughout the store, where exposed ceiling, unfinished brick wall, open back fixtures with perforation creates a space which can breathe. In short, the store resonates with every runner’s mindset.