Different Strokes Of Spring
The season of change, Spring is the time for all things new. Stepping away from the cliche, brands and retailers across the country are narrating new stories for spring this year. VM&RD takes a closer look at some of the window displays and VM campaigns t
Lifestyle, the fashion retailer from Landmark Group, unveiled its ‘#Tropical’ campaign at its windows and in-store displays differently through a monochromatic animal like the zebra in tropical colours along with seasonal trendy offerings of the retailer. Low on dramatics, the windows take on a clean look with emphasis on sharp pricing to attract passersby. According to the company, the aim was to reach a younger audience.