Dif­fer­ent Strokes Of Spring

The sea­son of change, Spring is the time for all things new. Step­ping away from the cliche, brands and re­tail­ers across the coun­try are nar­rat­ing new sto­ries for spring this year. VM&RD takes a closer look at some of the win­dow dis­plays and VM cam­paigns t

VM&RD - - Visual Merchandising Indian -

Lifestyle, the fash­ion re­tailer from Land­mark Group, un­veiled its ‘#Tropical’ cam­paign at its win­dows and in-store dis­plays dif­fer­ently through a monochro­matic an­i­mal like the ze­bra in tropical colours along with sea­sonal trendy of­fer­ings of the re­tailer. Low on dra­mat­ics, the win­dows take on a clean look with em­pha­sis on sharp pric­ing to at­tract passersby. Ac­cord­ing to the com­pany, the aim was to reach a younger au­di­ence.

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