Fash­ion For A Bet­ter World

Have you al­ways felt that you didn’t have much to do with the de­plet­ing environment of the planet? Well look closer, your clothes are the cul­prit too! Sel­fridges re­cently put up a brilliant set of win­dow dis­plays ‘Ma­te­rial World’ that un­ravel the sto­ries

VM&RD - - Visual Merchandising International -

The clothes we wear, the ma­te­ri­als they’re made from and how they are man­u­fac­tured have hu­man and en­vi­ron­men­tal con­se­quences. There are no easy an­swers when it comes to fash­ion and sus­tain­abil­ity but Sel­fridges re­cently cel­e­brated eight bright young de­sign­ers who are us­ing ma­te­ri­als like plas­tic, leather, cot­ton and wool in brilliant, sur­pris­ing and stylish ways.

“We are a shop sell­ing “stuff”, so let’s take a closer look at the very ma­te­ri­al­ity that makes it. Ma­te­rial World will ex­am­ine sus­tain­able tex­tile de­vel­op­ment, with a fo­cus on so­cial, lo­cal and global pro­duc­tion sto­ries.The project will ex­plore cur­rent prob­lems and their im­pact

as well as pre­sent­ing so­lu­tions and ideas, with hon­esty and hu­mour, in a re­tail environment. Through Ma­te­rial World we wanted to in­vite con­sumers and the in­dus­try to re­fash­ion the way we think about our clothes, and how we talk about sus­tain­abil­ity,” says Linda Hew­son, Sel­fridges cre­ative di­rec­tor. Buy­ing Bet­ter, In­spir­ing Change is an on­go­ing, store-wide sus­tain­abil­ity pro­gramme that em­pow­ers our buy­ers to en­cour­age best prac­tice and to drive im­prove­ments in re­spon­si­ble, eth­i­cal re­tail prac­tice. Dur­ing MA­TE­RIAL WORLD, Sel­fridges en­gaged with es­tab­lished brands to tell their ma­te­rial sto­ries and po­si­tion prove­nance and pro­duc­tion at the fore­front of fash­ion re­tail.

Through the win­dow shows how in­ten­sive

dis­plays, Sel­fridges cat­tle farm­ing for

In the iconic corner win­dow, Katie Jones - the win­ner of our 2016 Bright New Things bur­sary - has cre­ated a head-turn­ing knit­ted in­stal­la­tion from her trade­mark multi-coloured wool.

Dick Moby helps to re­duce plas­tic pol­lu­tion by creat­ing eye­wear de­signs with re­cy­cled plas­tics or bio-plas­tics.

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