SIGNSUTRA

VM&RD - - Industry Spotlight - Signage -

SIGNSUTRA was es­tab­lished in 2009 spe­cial­iz­ing in in­no­va­tive ar­chi­tec­tural way find­ing sig­nage-both in­te­rior and ex­te­rior. From mod­u­lar and cus­tom­ized sig­nage to off-the shelf ready­made signs, they pro­vide turn-key so­lu­tions to all sig­nage needs start­ing from de­sign con­sul­ta­tion, fab­ri­ca­tion, man­u­fac­tur­ing, trad­ing and in­stal­la­tion to meet var­ied sig­nage re­quire­ments span­ning all fields- aviation, health­care, re­tail, hospi­tal­ity, ed­u­ca­tion and fi­nan­cial in­sti­tu­tions.

The sig­nage in­dus­try has evolved and gone through a lot of trans­for­ma­tion glob­ally as well as in In­dia over the last decade- from tra­di­tional fixed sig­nage to dig­i­tal ones. How­ever, In­dia’s sig­nage mar­ket still has a long way to go. Clients do not want to in­vest as much on a sig­nage as they would on the in­te­ri­ors or other busi­ness as­pects. They tend to ig­nore that it is the BRAND DIS­PLAY that will draw cus­tomers the most.There­fore, they tend to go for the eco­nom­i­cal bud­get based just-do-the-job kind of sig­nage, there­fore com­pro­mis­ing on qual­ity. They still pre­fer the tra­di­tional hand­made sig­nage in­stead of the con­tem­po­rary ma­chine fab­ri­cated sig­nage that gives a flaw­less fin­ish.

“Our vi­sion here is to en­able re­tail­ers to catch im­me­di­ate at­ten­tion of cus­tomers, en­hance their brand im­age and en­sure greater re­turns through our wide range of 3D lo­gos, let­ters and im­ages which are cre­ated us­ing state of art au­to­matic CNC high-tech pro­duc­tion and pro­cess­ing ma­chines” in­formed Vi­pan Lalla, C.E.O. SIGNSUTRA. SIGNSUTRA’s core mission is to meet and evolve with the ever-chang­ing trends of the mar­ket which help them to in­cor­po­rate the con­tem­po­rary with time tested so­lu­tions giv­ing their clients a sig­nage so­lu­tion that will never go out of style. There­fore, to meet the grow­ing de­mand in the Re­tail in­dus­try,

SIGNSUTRA IN­TER­NA­TIONAL was launched fo­cus­ing only on highly com­pet­i­tive and in­no­va­tive Re­tail

Sig­nage so­lu­tions that pro­vide and cater ex­clu­sively to the elite in­door re­tail brand sig­nage which re­quires a boast of per­fec­tion and en­able re­tail­ers to catch im­me­di­ate at­ten­tion of cus­tomers. With over 15000 sq.ft of man­u­fac­tur­ing area and state of the art ma­chiner­ies that in­clude Fi­bre Laser Cut­ting ma­chine, High power CNC, Au­to­matic CNC Bend­ing ma­chines, Laser Weld­ing ma­chine and spe­cial­ized ded­i­cated work ar­eas for Paint booth and work­sta­tions for elec­tri­cal in­stal­la­tions and fi­nal fin­ish­ing and

QC, SIGNSUTRA of­fers a sin­gle source re­spon­si­bil­ity and a high level of qual­ity con­trol un­der one roof.

“Our mission here is to en­able re­tail­ers to catch im­me­di­ate at­ten­tion of cus­tomers, en­hance their brand im­age and en­sure greater re­turns through our wide range of 3D lo­gos, let­ters and im­ages which are cre­ated us­ing state of art au­to­matic

CNC high-tech pro­duc­tion and pro­cess­ing ma­chines,” in­formed Vi­pan Lalla, Di­rec­tor, SIGNSUTRA.

With high qual­ity pro­files and com­po­nents im­ported di­rectly from Europe and Asia Pa­cific and use of very spe­cific and se­lected brands of raw ma­te­rial, after mak­ing a com­plete study on qual­ity and mar­ket re­search they en­deav­our to man­u­fac­ture qual­ity prod­ucts as per spe­cific needs.Their qual­ity con­trol team reg­u­lates the process

Over the pe­riod of 8 years, SIGNSUTRA has suc­cess­fully com­pleted sup­ply and in­stal­la­tion of land­mark projects that in­clude a num­ber of Air­ports on pan In­dia level, lat­est be­ing the Vi­jay­wada Air­port. Their lat­est ac­com­plish­ment is In­dia’s first ever Tran­sit Ori­ented Shop­ping Mall- Sea­woods Grand Cen­tral in Mum­bai.

of ven­dor se­lec­tion, based on strict qual­ity norms of strength, fin­ish, dura­bil­ity and pack­ing, with em­pha­sis on proven track record and ex­pe­ri­ence.

Deeply rooted in tra­di­tional values as a fam­ily owned busi­ness, SIGNSUTRA . Mr. Vi­pan Lalla is joined by his 2 sons to take the group ahead col­lec­tively.

The el­der son, Mr.Rahil is a qual­i­fied graphic de­signer and heads the Re­tail sig­nage unit while the younger son, Mr.Sahil is a qual­i­fied ar­chi­tect and heads the Ar­chi­tec­tural and Way-find­ing sig­nage unit.

Col­lec­tively they form the back­bone of SIGNSUTRA.

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